• Content Marketing: Branding communication budgets spent on owned media up 25%
  • Content Marketing: Annual UK owned media worth £4billion+
  • Content Marketing: For those that use content marketing 20p in every £1 goes on content
  • Content Marketing: 60% of marketers, mostly in large, international or multinational organisations, currently use content marketing

What we do

The Content Marketing Association (CMA) is the industry body for the content marketing industry. Our members are agencies who produce effective content for client brands across all disciplines including print, video, mobile and online.

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Content Marketing

DEFINITION   Content marketing is the discipline of creating quality branded editorial content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands.

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