Case Studies

Editions Financial /60 Seconds

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We developed the concept of ‘60 Seconds'. Every article is condensed into no more than a 60 second read, with sign-posting online if readers have a further 5 minutes. To read the entire title takes no longer than a 12 minute tea break. We therefore mailed the first issue with a branded tea bag and an invitation to discuss the issues raised with their manager, who will bring the biscuits.  

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