Case Studies
Immediate Media Branded Content /BBC Top Gear, Good Food and Lonely Planet
The Brief
To create market leading genre specific (food, automotive and travel) magazines for the newsstand which inform, educate, entertain and inspire the reader and generate revenue for the BBC.
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Editorial Response
Good Food - Packed with tried and tested recipes and practical ideas for every meal occasion, Good Food is the market leading newsstand food title with over one million dedicated readers every issue. A range of recipe and ‘how to' apps are also created to complement this title.
Top Gear - Top Gear magazine is Britain's top selling car magazine. Every page is packed full of road tests, reviews, price guides, motor sport, plus regular contributions by its sister television show's well-known presenters. We also create a range of apps which are all ‘must downloads' for the motoring enthusiast.
Lonely Planet - Containing a great variety of destinations and experiences - including food and drink, art, history and wildlife - Lonely Planet is the UK's best-selling travel magazine and provides content for a network of licensed editions, currently ten-strong, produced in countries as diverse as France, Brazil and India.
Results
These magazines are the market leaders in their respective specialist genres
www.immediatecontent.com
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