Channels   
Client BBC
Agency Immediate Media Branded Content
Title BBC Top Gear and Good Food
The Brief

To create market leading genre specific (food, automotive and travel) magazines for the newsstand which inform, educate, entertain and inspire the reader and generate revenue for BBC Worldwide.   

Editorial Response

Good Food - Packed with tried and tested recipes and practical ideas for every meal occasion, Good Food is the market leading newsstand food title with over one million dedicated readers every issue. A range of recipe and ‘how to' apps are also created to complement this title.

Top Gear - Top Gear magazine is Britain's top selling car magazine. Every page is packed full of road tests, reviews, price guides, motor sport, plus regular contributions by its sister television show's well-known presenters. We also create a range of apps which are all ‘must downloads' for the motoring enthusiast.   

Results

These magazines are the market leaders in their respective specialist genres.


Agency Website: www.immediatecontent.com



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