Case Studies

John Brown /Bingo Power, Paddy Power

MEDIA > Web

Online Bingo players have a younger profile than traditional players. However, they remain in the DE social classes and are predominantly female homemakers. We created a simple, self-contained, on-line publication which uses all the devices associated with women's print weeklies - competition incentives, celebrities, horoscopes and real-life stories written by readers for readers.    

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