Case Studies

John Brown /Bingo Power, Paddy Power


Online Bingo players have a younger profile than traditional players. However, they remain in the DE social classes and are predominantly female homemakers. We created a simple, self-contained, on-line publication which uses all the devices associated with women's print weeklies - competition incentives, celebrities, horoscopes and real-life stories written by readers for readers.    

Read the full case study