Channels   
Client Cineworld
Agency Immediate Media Branded Content
Title Cineworld Magazine
The Brief

The objectives for the Cineworld portfolio of magazines and online content is simple: to position Cineworld not only as an authority on film but also as the cinema chain that shows the most diverse range of films - and to increase the number of film tickets sold.

The Challenge

We work in partnership with our client, Cineworld to ensure that the monthly Cineworld Magazine, in both print (400,000 print run) and digital (emailed to over 640,000 subscribers) is produced to the highest quality to rival anything which can be purchased on the newsstand.  The publication must also meet its defined commercial and branding objectives.  

Editorial Response

We have developed new ways of using technology for Cineworld, and an example of this is the latest addition to the Cineworld suite of communications created by Immediate Media Branded Content - the Cineworld Magazine iPad app, created to enhance the print and digital versions and available as a free download.

We are also Cineworld's sole supplier for content by providing all the information for their website and creating engaging and interactive videos and quizzes for their social media channels.  Collectively, we provide a truly multi-channel, multi product publishing process that constantly evolves and delivers month on month.

Results

By sharing content across multi-channels Cineworld has been able to achieve economies of scale across all of their customer communication as well as increased brand awareness with customers - resulting in increased ticket sales with Cineworld becoming the number one cinema chain by volume ticket sales. The Cineworld Magazine free app is the latest addition in the communication channels used to further increase brand awareness and engagement and since its launch in May 2012 has been downloaded in excess of 17,000 times and has achieved a 4.5 / 5 rating on the App Store (90% rate it 4 or 5).

You can download the free Cineworld Magazine for the iPad app here.


Agency Website: www.immediatecontent.com



« Previous case study Next case study »