Carlson Wagonlit Travel (CWT) is the world's second largest travel management company with a broad client base across all sectors and sizes, including the public sector. Its portfolio of travel management tools enable clients to maximize cost savings on business travel, ensure their employees' security, and provide a comprehensive, managed service.
Carlson Wagonlit Travel (CWT) is the world's second largest travel management company with a broad client base across all sectors and sizes, including the public sector. Its portfolio of travel management tools enable clients to maximize cost savings on business travel, ensure their employees' security, and provide a comprehensive, managed service.
The Challenge
To appeal to a broad and diverse audience with content that relates to topical business travel issues, and to highlight CWT's range of travel management services.
Editorial Response
Reflecting CWT's core brand values, the magazine provides a sophisticated and intelligent read that both informs and entertains CWT clients. Published quarterly, each issue includes commentary on the issues facing the business travel industry. Alongside, case studies highlight clients' successful use of CWT services, demonstrating the company's mandate to provide cost-effective, secure and managed business travel.
Mailed to 6,000 clients, connect magazine has increased in both frequency of publication (from three to four issues, per annum) and readership, with additional copies requested by colleagues of recipients. At one event, use of the magazine as a media opportunity generated leads of £140m in travel spend. Each issue, the magazine generates significant advertising spend from travel suppliers who wish to reach CWT's high quality, targeted audience.
