Channels   
Client University of Bristol
Agency Immediate Media Branded Content
Title Discover More Magazine
The Brief

To create an exciting and engaging magazine for the University of Bristol targeting A level students nationally who are considering higher education and to showcase the best that the University of Bristol has to offer. 

The Challenge

The magazine needed to be an ‘informative showcase platform' for all the very best that the University of Bristol has to offer them in their onward educational journey.

Editorial Response

Immediate Media Branded Content created Discover More, a 24-page bi-annual magazine providing prospective students with the perfect channel in which to engage with the University and find out more about some of the exciting things going there - from world-leading research to volunteering, exhibitions and inventions.  The publication covers a wide variety of topics from throughout the University's six faculties, providing informative, factual and engaging editorial on subject matter. 

The magazine is produced in both print and digital format to ensure that it reaches the target audience and can be accessed via mobile devices.  The magazine also incorporates the very latest augmented reality technology - a first for the University of Bristol.  It provides a truly unique and exciting experience for the reader whilst clearly demonstrating the University's commitment to communicating to prospective students through truly innovative multi channel communications.

Results

When readers download the free ‘Discover AR' mobile app, the augmented reality makes elements of the magazine ‘come to life' - from the front cover illustrations moving and animating through to inclusion on five article features within the publication - including ‘animated bees' in the scientific research article on the study of bee toxins. 

The augmented reality technology within the Discover More magazine also allows readers to access ‘hidden' content including animations and features - providing the reader with additional and exclusive material and making Discover More magazine a truly immersive reader experience. 


Agency Website: www.immediatecontent.com



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