To position Serco as a world leader in the design and delivery of public services, and to make readers aware of the company's expertise within this arena.
To secure the biggest names writing in the political and public services fields in order to engage an influential audience of politicians, civil servants, think tanks, academics and journalists.
Ethos is published three times a year in print and updated monthly at ethosjournal.com. It combines a world-class line-up of contributors with an intelligently playful design style. Content ranges from thoughtleadership pieces and in-depth profiles to analysis of the big issues affecting public service delivery around the world.
_93% of recipients read Ethos
_ 54% of recipients said Ethos helps shape the public services market
_ 57% of recipients said Ethos builds Serco's reputation
_ Shortlisted for three APA International Customer Publishing Awards in 2009