Channels
Client Fosters
Agency Wardour
Title First Orders
The current age of austerity, not to mention the deals on beer that the supermarkets offer, means that more people are opting for a ‘night out in' than ever before. This makes it a tough time for independent landlords.The current age of austerity, not to mention the deals on beer that the supermarkets offer, means that more people are opting for a ‘night out in' than ever before. This makes it a tough time for independent landlords.

Heineken UK understands this and came to Wardour to help build a partner relationship with this landlord audience - its off-trade customers.

Our solution - based on years of experience working on similar challenges for National Lottery provider Camelot - was to turn Heineken UK's previous product flyers into a bi-monthly magazine communication programme that brought ideas to landlords on how they could get the most out of their working lives.

The programme is creating a great dialogue for Heineken with its audience - and, thanks to third-party advertising, it is proving cost-effective. It is also shifting perceptions about a major international brand.    



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