As the world's leading supplier of digital security, Gemalto didn't enjoy a high profile beyond the technology sector. Our strategy was to create an eye-catching, credible magazine that positioned the company at the forefront of technological change.
Gemalto wanted a total transformation of its customer magazine to: reflect new global branding; support its position as a world leader in the newly created ‘Digital Security' market segment; and engage a diverse business audience in more than 60 countries with a complex technical subject.
The Challenge
As the world's leading supplier of digital security, Gemalto didn't enjoy a high profile beyond the technology sector. Our strategy was to create an eye-catching, credible magazine that positioned the company at the forefront of technological change.
Commissioning leading international writers, The Review focuses on tangible, measurable benefits already enjoyed in early adopting countries and highlights future opportunities for businesses and governments. The content is showcased with a bold, stylish and carefully branded design that's pacy and puts people at its heart - there is hardly a gadget or gizmo in sight! Making it perfect bound and printing on a heavier silk stock, we further enhanced the quality of its look and feel.
Results
Proof of the magazine's relevance and value to readers comes through audience surveys in each issue. More than 90% rate its content as very good/good and 97% either retain their copies or pass them on to colleagues. To top it all, The Review was named B2B magazine of the year at the 2009 APA awards. ‘It makes the complex subject of digital security not only readable but very interesting. The quality of the design really shines through and it's a great showcase for a global brand'. Mission accomplished.
