This year two key requirements stood out: add a meaningful local dimension to our global content, and create a digital solution to reach IKEA FAMILY's many members.
Firstly, we built on our key strength - real homes.
We now feature a local home for each country edition - that's 26 bespoke stories per issue. With no additional budget, we have set up a model that marries user-generated content with magazine design standards.
This magazine reached IKEA's very best customers.
Secondly, we built on the success of www.ikeafamilylive.com Traffic has grown by 70% and our growing social media portfolio has garnered plaudits from the market.
This site reaches everyone interested in home furnishing.
Finally, we launched a digital version of the magazine. Its responsive design makes it a pleasure to enjoy on a desktop, tablet or mobile.
This reaches the 25 million people who subscribe to the IKEA FAMILY programme.
IKEA FAMILY LIVE - Winner, Customer Magazine of the Year, PPA Awards 2012.
IKEAFAMILYLIVE.com has clocked up over 2 million page impressions and nearly 270,000 unique visitors.
Traffic delivered to IKEA.com has increased by 400%.