To create an engaging digital magazine which will act as an online promotional asset to drive more people into signing up to LEGO Club.
Editorial Response We create each digital magazine with an emphasis on interactivity and engagement, including animation and game design, which really brings the existing LEGO Club pages to life. The result is a fully interactive page turning digital magazine packed with activities, challenges, sounds and comics that explore the vast LEGO world and its various characters and settings.
The extra features included throughout the digital magazine keep the online version fresh for those that have already read the print version, while also ‘whetting the appetite' of the digital reader to check out the extended version in print.
The LEGO Club digital magazine is our biggest multi-territory project to date, rolling out to the UK, Germany, France, America, The Netherlands and French and English speaking Canada, with the potential to include further markets in future issues.