Integrate publishing, digital and events activity, to support existing members, recruit new members and raise the RCM's profile.
To communicate the college's position on policy and clinical issues in an authoritative, entertaining and accessible way.
Bi-monthly magazine A redesign and editorial restructure provided improved content
Digital The publisher consolidated 13 college websltes into one content-rich site. New design, simplified navigation and a jobsearch function were introduced. A monthly e-zlne was launched to provide latest news/comment between issues and drive traffic to the RCM site.
Live events To engage student members and attract new members, the agency is staging a student conference & exhibition with 400 delegates and 30 exhibitors.
83% of members are more satisfied with the new magazine than previous editions
94% now read Midwives regularly
87% read It for at least 30 minutes
70% rate Midwives within the top two RCM member benefits
93% strongly agree the new website caters well for members
The publisher has grown advertising revenues for RCM by 67%