Channels
Client POCmag
Agency TCOLondon
Title POCmag
POC Mag is a dual 164-page lifestyle magazine and consumer catalogue distributed for free in the world's premier ski and snowboard resorts, and in over 300 of POC's top global retailers.

The Brief

POC is an award-winning Swedish developer of outdoor sports protection equipment. Placing an emphasis on design and technology, POC won the prestigious IF product design award 2010, and was named Swedish Brand of the Year 2009. The company needed to create a product catalogue that reflected its commitment to aesthetic quality while establishing its cultural presence in the action-sports landscape.

The Challenge

TCOLondon needed to create a print solution that would drive sales of POC's cutting-edge equipment while also giving readers the opportunity to engage with the brand in a more meaningful and lasting way. The content needed to speak to a young, dynamic and global audience united by a passion for the action-sports lifestyle and an appreciation for good design.

Editorial Response

POC Mag is a dual 164-page lifestyle magazine and consumer catalogue distributed for free in the world's premier ski and snowboard resorts, and in over 300 of POC's top global retailers. It unites the company's award-winning equipment with the lifestyle values that inspired it. Focussing on art, design, environmental issues and action-sports heroes, POC Mag brings together some of the world's best writers and photographers to capture and communicate the essence of a unique company.

Results

Since its launch in September 2009, POC Mag has been updated and reissued to meet the phenomenal demand among customers and retailers. It has quickly established itself as the new template for all of POC's consumer-facing print marketing.



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