Relaunch PowerOn magazine as an integral part of Roland's communications platform. PowerOn will be sent to Roland's most valued customers and distributed at shows and events, to strengthen the customer relationship after they've purchased a product. While also serving as the voice of Roland, it will also inform readers of the company's direction and evolution.
Roland produces synthesizers, electric pianos, mixing desks, electric drum kits and bass guitar effects pedals. The magazine needed to engender the brand belief that Roland's products deliver the best quality sound for musicians, whatever their level of expertise. PowerOn needed to increase customer loyalty and retention, and build brand reputation in order to acquire ‘new recruits'.
An innovative, contemporarily designed, vibrant magazine featuring fresh and engaging content with universal appeal to amateur and professional musicians alike.
PowerOn generated 495% ROI - a five fold return on investment. PowerOn drove customers to the Roland UK website to sign up to the monthly PowerOn e-newsletter, which kept the Roland brand front-of-mind until the next print issue. Each time the e-shot was sent out, the mailing list grew by several hundred, thus helping to attract new recruits to the brand.