Channels
Client Royal Opera House
Agency Immediate Media Branded Content
Title About The House Magazine
The Brief

About the House is the magazine for the Friends and Trustees of the Royal Opera House. Its main purpose is to communicate with and involve the Friends and Trustees in life at the Royal Opera House.

The magazine acts not only as a booking guide to upcoming events, but also provides an insight into life at the House. About the House is one of the key benefits of becoming a Friend or Trustee.     

Editorial Response

Immediate Media provides a full publishing service, from strategic overview and planning for the forthcoming year, to commissioning and directing photographic shoots, editing, printing and distribution. We ensure the magazine has the highest production values, contains beautiful illustrations, stunning commissioned photography and high-quality journalism that will rival any national newsstand title. 

Results

As a reflection of the magazine's success, 86% of Friends purchase additional tickets as a result of reading about performances in About the House.   


Agency Website: www.immediatecontent.com



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