To produce and distribute the Securities & Investment Review in print and online. To run advertising sales. To revitalise the magazine brand as a key benefit for members of the Securities & Investment Institute (SII). To be a campaigning mouthpiece for the organisation. To drive engagement with the Institute. To unite and stimulate an audience of 30,000 finance professionals in London and around the globe.
The audience is financially literate, time poor and already saturated with information. The Review has to carve out a niche and show that it offers dynamic and unique thought leadership on key issues facing workers in international financial markets. It has also to showcase the work of the SII and demonstrate how engagement with the SII drives career benefits.
The agency uses its unparalleled network of contributors to create a piece of true thought leadership - one that critically gives the readers "views you can use". Creative and photographic solutions challenge the idea of what a finance magazine should look like to make it a must-read title.
From a recent reader survey:
81% responded to an ad, bought a product or registered for a course
89% said the design and writing was 'good' or 'very good'
42% said they read the magazine for more than 30 minutes