To create a monthly digital magazine for members of the newly created College of Social Work, with the first issue to be published to coincide with the College's launch in January 2012.
To use material provided by the College's in-house editorial team to create a lively, engaging, interactive digital magazine that would be one of the College's top member benefits.
CPL created a fresh, engaging template that reflects the corporate identity of the College. The College is positioning itself at the heart of the debate about the future of social work in Britain and the magazine is pitched at a level that reflects the serious issues it covers. We have included a number of interactive elements, including video produced by CPL, pop-up boxes, transitioning imagery and extensive live links.
Members of the new College have responded positively to the first five issues of the magazine, quickly ranking it in informal feedback as one of the main benefits of membership. Mark Ivory, policy and communications manager at the College of Social Work, is delighted with the magazine's impact so far. He said: "Social Work Matters focuses on the latest developments in social work policy, practice and research for a readership of frontline social workers. CPL has done a brilliant job in helping us to present this content in a lively, engaging way and the feedback we have received from our readers has been extremely positive."
Agency Website: www.cpl.co.uk