Channels
Client Google
Agency TCOLondon
Title Think Quarterly
The Brief

Google UK wanted to surprise its core customers with a high-end piece of printed direct marketing that captured the quirkiness and creativity of the brand while offering valuable insights to policy makers and chief executives. 

The Challenge

Faced with a target audience of notoriously busy and hard-to-reach individuals, it was essential to cut through the noise of their typical working day and present them with a publication they would stop to read.

Editorial Response

Think Quarterly brings together some of the world's leading minds to discuss the issues facing businesses today. Every issue printed encourages the reader to interact with it to provide a truly immersive reading experience.

Results

On its UK launch the accompanying website crashed due to demand.

What began as a project undertaken by Google UK rapidly expanded: Think Quarterly was soon translated and distributed in mainland Europe, US, Japan, China, South Korea, Australia, Latin America and Asia Pacific.

The title has reached the likes of Richard Branson, David Cameron and Michelle Obama.

The publication has been featured in numerous global media outlets including Time, CNN, The Guardian and many more.

TCOLondon have collected a total of ten awards from bodies including D&AD, Creative Review and APA for the title.

Our work on TQ has led to further work with Google to help develop their engagement strategies and provide content for their online and print properties. Working with teams from the ground up, we help define products and manage their delivery.






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