Case Studies
The Church of London /Think Quarterly, Google
The Brief
Google UK wanted to surprise its core customers with a high-end piece of printed direct marketing that captured the quirkiness and creativity of the brand while offering valuable insights to policy makers and chief executives.
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The Challenge
Faced with a target audience of notoriously busy and hard-to-reach individuals, it was essential to cut through the noise of their typical working day and present them with a publication they would stop to read.
Editorial Response
Think Quarterly brings together some of the world's leading minds to discuss the issues facing businesses today. Every issue printed encourages the reader to interact with it to provide a truly immersive reading experience.
Results
What began as a project undertaken by Google UK has rapidly expanded: Think Quarterly is now distributed in the UK, US, Latin America, Asia Pacific and mainland Europe, with demand growing globally.
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