To create a book to celebrate the 10th anniversary of the founding of Vertu, the luxury brand. It should reflect the personality of the company, be creative and original while maintaining the company's corporate branding style.
To step away from Vertu's corporate branding to include all aspects of the company - the teams, the materials, its history, its products - but do so in an interesting, original and visual way.
We created a book of contrasting chapters. In one, we shot every product the company had ever made, and presented them in a 'floating' gallery. In another we shot the people and factory, and in another we created a fantasy journey about the Vertu lifestyle.
A coffee table book imbued with Vertu's brand Identity and also with the soul of their 'private jet set' customers.