Case Studies

Propagator /Writers' and Artists' Yearbook

MEDIA > Web  /  Mobile

The Brief

  • Increase Writers' & Artists' Yearbook revenues and profits
  • Drive additional revenues by launching offline & online services that are consistent with the product
  • Extend our reach outside the UK market (medium to long term)
  • Invigorate and build the brand by becoming the definitive authority on How To Get Published for the increasingly large numbers of people looking to write a book, now nearly 1 million each year

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