About Cedar

Cedar is a creative and commercial content agency with offices in London, Hong Kong, Cape Town, Johannesburg and 170 staff worldwide.

We work with our partners to create content strategies that take them from big idea to execution. More importantly, we understand how to use the channel that best serves the big idea, be it a print magazine, website, tablet or smartphone app, ezine, ad funded TV programme, event or multimedia sales strategy.

By putting the right measurement and sales strategies in place, we can prove the power of our content to the customer, brand and business.

Big ideas. Smart content. Commercial success. 



Case Studies
Thought Leadership
View Article The shock of the now Iconic brands often emerge at times of huge social change. As we climb out of recession, marketers have a limited opportunity to tell new stories for a new age View the complete article »  View Article Experts outline key content marketing trends for 2014 Personalisation, discoverability and story-first are just some of the predictions from a panel of experts compiled by the CMA on key content marketing trends for 2014 View the complete article »  View Article Top 10 facebook posts from the Obama campaign The post-election coverage in America has been dominated by three main strands of thinking. First, the rise and rise of the minority (especially Hispanic) vote; second, how the Republican party needs to change; third, the brilliance and efficacy of the Obama's campaigns get-out-the-vote strategy - and in particular its digital manifestations. View the complete article »  View Article How to recognise a content marketing agency Content marketing is now a £1bn industry, so say the CMA. But what exactly is it that marks a good content agency out from the growing crowds? Is it any more than being able to create something cool that cuts through the clutter? View the complete article »  View Article What Facebook's Oculus Rift movies means for ads Facebook is out to prove that virtual reality is more real than its detractors think, erecting an in-house studio to create fully immersive films on its Oculus Rift platform. If the medium is to be widely accepted by advertisers then the social network needs to show how the learnings can convey a more tangible form of the brand experience. View the complete article »  View Article SXSW: The dawning of a transmedia world? This is the year for transmedia, writes Cedar's Kim Willis - where making an impact means giving people a deep, sensory and immersive experience. View the complete article »  View Article The golden Amazon effect At the start of the year, Amazon Studios proved itself a major player in the television field when its original programme Transparent won the Golden Globe for best TV series, musical or comedy and star of the series, Jeffrey Tambor, won best actor. View the complete article »  View Article Meet the social media stars of the general election From the Green party's political broadcast to #milifandom, we round up social media's best bits from the election View the complete article »  View Article Why make it personal? Personalisation vs contextualisation This article explores the difference between personalisation and contextualisation and assesses the risks and benefits. View the complete article » 
Company Details

85 Strand, London, WC2R 0DW

020 7550 8000

020 7550 8250



Year Established

Number of staff

Annual turnover

Method of remuneration
fee and commission

Senior directors
Clare Broadbent, CEO, Managing Director
Jane Moffett, Financial Director
Justine Daly, Commercial Director
Mark Jones, Editorial Consultant
Stuart Purcell, Creative Director

New business director
Hannah Saunders

Group companies / Networks
Omnicom, BBDO

UK Clients
Best Western Hotels
BNP Paribas Securities Services
British Airways
Central London Estate Agents
Dolce Hotels & Resorts
Dorchester Collection
London Business School
Tourvest Duty Free (for Virgin Atlantic and British Airways)

International Clients
De Monchy
Tesco Ireland
Cathy Pacific

South Africa:
Comair Limited

Case Studies
Beauty at Tesco tablet magazine , British Airways #BestSummerEver , Business Life , High Life , Nikon Pro , Tesco Real Food