While the past decade has undoubtedly been successful for content marketing, the next will be hugely significant, giving rise to a seismic revolution in the marketing sector. The rise of mobile, increased digital capability and an avalanche of data are all converging to give marketers and agencies the power to create campaigns with fantastic levels of effectiveness. If you think content marketing is sophisticated now, just wait for the next wave of innovation and insight.
The CMA offers members the opportunity to keep ahead of the curve and be informed about the latest industry thinking, trends and research in content marketing. You will also be able to learn from your peers at all of the fantastic networking events.
CMA mission statement
Promoting the excellence of the content marketing industry and the value of member agencies and organisations specialising in developing effective editorial engagements for brands.
Definition of content marketing
Content marketing is the discipline of creating quality branded editorial content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands.
Should you be a member?
Anyone with the common commitment of working towards and for the content marketing industry should be a member of the CMA. Our membership is divided into four categories.