We are delighted to announce that we now have 4 amazing speakers confirmed for our June digital breakfast on:
Visual Storytelling and trends in digital design. Read more »
My favourite new buzzword that I love to hate right now is “emotional connection”. Like a lot of buzzwords, its original meaning has gotten lost in the marketing mix but the phrase hasn’t changed to reflect current intention and use. It’s also very difficult to measure. There is no ‘emotional connection’ metric. It’s problematic. Let’s unpack why. Read more »
Taboola, the content recommendation platform valued at more than $1 billion, has just raised a multi-million dollar funding round from China's largest search engine Baidu — which is also the fifth most-popular site in the world, according to Alexa.
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When media folk talk of premium content, in most instances they are discussing video or even long form journalism where words are accompanied by images, infographics and videos. There is however one type of premium content which has proved immensely popular over recent years yet doesn't seem to be on the radar of many content marketers and that is podcasting. Read more »