Recruitment business Jobsite has generated immediate returns from their new marketing strategy, replacing significant spend on above-the-line media with a focus on content marketing to drive traffic. Read more »
The Content Marketing Association (CMA) has announced the appointment of Andrew Hirsch, CEO of content agency John Brown Media, as its new Chairman. Read more »
A theme close to our hearts for our March Digital Breakfast on Wednesday 12 March, as we look at the key principles of digital storytelling. A panel of 4 digital storytellers will be discussing their approaches to content strategy and user experience. Find out more and book your place »
The CMA are supporters of the upcoming AOP Spring Conference on Weds 12 March 2014, London. The CMA’s MD Clare Hill will be moderating a content marketing panel debate with Seven, Future, Immediate, and UM London all joining discussions around owned media. Read more »
The CMA are excited to announce that they are joining this year’s Ad Week Europe as an Association Partner.
As part of the event the CMA are running a panel discussion in the London Native Ad Forum on Thurs 03 April discussing ‘Why branded content needs editorial intelligence’. Find out about the panel and exclusive member discount »