The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced two new members – Factory Media and BlueGlass. Read more »
The basic principles for advertisers to successfully engage with people haven’t really changed since the first days of print advertorials.
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The last 12 months have been an exciting time for The CMA and its members and this has been reflected in the amazing PR coverage that has been generated with the help of PR agency MWW. Matt Bourn, SVP, Head of European Media Practice there talks us through.... Read more »
It may be hard to believe, but the technological roots of the social networks that we so take for granted, are only around fifteen years old. Read more »