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Factory Media and BlueGlass join the Content Marketing Association

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced two new members – Factory Media and BlueGlass. Read more »

Posted in CMA news
2ndFeb 2016

Bitesize Content and Native Disclosure Guidelines

The basic principles for advertisers to successfully engage with people haven’t really changed since the first days of print advertorials. 

Read more »

Posted in Industry News
8thFeb 2016

Friday Faves

Here are CMA member August's top Friday Faves from the past week.  Read more »

Posted in Member news
4thFeb 2016

CMA 2015 PR coverage generates 15 million opportunities

The last 12 months have been an exciting time for The CMA and its members and this has been reflected in the amazing PR coverage that has been generated with the help of PR agency MWW. Matt Bourn, SVP, Head of European Media Practice there talks us through.... Read more »

Posted in CMA news
4thFeb 2016

Niche blogging makes a comeback thanks to brands

It may be hard to believe, but the technological roots of the social networks that we so take for granted, are only around fifteen years old. Read more »

Posted in Industry News
4thFeb 2016

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