Content

Find yourself on the dance floor at the International Content Marketing Awards 2014!

Watch the main highlights of the evening at this year's International Content Marketing Awards 2014. Read more »

11thDec 2014

See all the best bits from the International Content Marketing Summit 2014

Check out the key highlights from the day and our fantastic speakers at this year's Summit. Read more »

11thDec 2014

2014 International Content Marketing Awards Winners!

The Content Marketing Association (CMA), the industry body for the content marketing industry, revealed the winners of its fifth annual International Content Marketing Awards Wednersday night at The Roundhouse in London. Read more »

28thNov 2014

Exclusive pictures from our International Content Marketing Summit and Awards 2014!

Here you can all find of the photography from throughout the day at The International Content Marketing Summit and Awards.   Read more »

Posted in CMA news
28thNov 2014

How to write a killer conclusion

Posted by: Rob Hayes, PCP & Content Desk 

When it comes to advice on writing copy for the web, introductions get the most attention. But what about conclusions? How you finish an article is just as important as reeling in readers as a great introduction or headline. OK, so those finishing remarks may not attract readers initially, but well-crafted, logical or even amusing last remarks can mean earning a loyal set of readers who revisit you often to read your content. Read more »

Posted in CMA blog
18thDec 2014

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