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4 Ways to Find Content Marketing Improvements in Google Analytics

With the dust now well and truly settled on the first quarter of the year, it’s time to dive into the analytics and see where we can find improvements for the rest of the year. Read more »

Posted in CMA blog
27thApr 2016

Quarter 1 has flown by - CMA members benefit

Quarter one has flown at The CMA with new members joining, existing members pitching for new CMA client brief’s as a result of our Advance Service and loads of members taking to the stage across a multitude of industry speaking engagementsRead more »

Posted in CMA blog
4thApr 2016

Google Announces Upcoming AdWords UI Upgrades

This week Google announced an upcoming upgrade to the AdWords user interface.  The goal of the improved UI, which will be gradually rolled out over the coming months, is to streamline workflow, deliver a more modern look and feel, and make management of AdWords digital marketing campaigns easier. Read more »

Posted in CMA blog
4thApr 2016

Redefining content marketing in 2016

In 2016, it could be hard to find an agency that doesn’t claim to be a brand storyteller. We’re all in pursuit of creating branded content with which people really want to engage – giving new vigour to the term ‘brand pull, not brand push’. In this increasingly customer-led economy, content is in effect being used as a catchall term to describe marketing communications in every form. Read more »

Posted in CMA blog
29thMar 2016

There’s So Much More To Tweens Than Meets the iPad

A look at the audience behind the new CBBC rebrand. I was a free-range kid, growing up on a free-range poultry farm near Liverpool in the late 70s, early 80s: for me, a golden era of empowering, love-filled ‘benign neglect’ parenting. 

Munching on Spangles & KP Discos whilst talking to heaven-knows-who on the CB radio; building dens out of the massive egg packing boxes; selling rose-petal & cochineal water to unsuspecting strangers as they walked by our wall; grabbing my Raleigh Commando and cruising down to the local park with my brother, pretending to be CHiPs California Highway Patrol (we both wanted to be "Ponch" Poncherello).

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Posted in CMA blog
23rdMar 2016

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