March was a marquee month for the industry, with award nominations for Vue (Publicis Blueprint) and Sainsbury’s (Seven), Unilever’s million-pound content marketing spend and a new launch from British Airways. The CMA created news too, unveiling a new Chairman and MD Clare Hill leading a key debate on the future of content marketing. Read more »
If you weren't able to attend last week's Guardian Media Summit, you can now watch the CMA's panel discussion session on 'The rise and rise of branded content'.
Moderated by Clare Hill, CMA, the panel was made up of Andrew Hirsch, CMA Chair and CEO, John Brown, Channel 4, LinkedIn, Buzzfeed, and IBM. Watch video »
Excellent ABC figures, new websites and magazines from UK content marketers, M&S adds content to its retail website, historic photography journal relaunched and how great content drives Paddy Power Read more »
This month's digital breakfast looked at the key principles of digital storytelling with examples from brands that have put this into practice in order to attract engage and convert consumers. Read more »
The Content Marketing Association (CMA) has announced the appointment of Andrew Hirsch, CEO of content agency John Brown Media, as its new Chairman. Read more »