Content

The CMA opens its doors to brand members

The CMA are delighted to announce that its membership policy has been widened to include brands. This follows the organisation opening its doors to media agencies and media owners – both huge successes in introducing the world of content marketing to an influential range of industry leaders. Read more »

Posted in CMA news
26thSep 2014

Clare Hill to speak at the POMP Forum 2014

Clare Hill, Managing Director of the CMA, has been invited to speak at this year’s POMP Forum, one of Europe’s leading conferences for the content marketing industry. Now in its fifth year, the Forum prides itself on attracting the world’s top experts in content marketing, as well as leading figures in the marketing and advertising industries. Read more »

Posted in CMA news
19thSep 2014

Ben Wood of iProspect: “We’re about performance-related content”

Ben Wood, global president of iProspect tells CMA consultant editor Dominic Mills why the original maths men want to add content to their offering and why, far from a radical departure, it’s really an organic development from the agency’s digital roots.  Read more »

Posted in CMA news
8thSep 2014

The only content awards you'll want to win

There’s only one set of awards dedicated solely to content marketing: the CMA’s International Content Marketing Awards. For anyone who’s serious about proving their content marketing credentials, they’re the prizes to win, say judges and experts. And the deadline for entries is on 5th September. Read more »

Posted in CMA news
19thAug 2014

Five recent content marketing case studies

After the excitement of the World Cup and all the content generated around this spectacular footballing event, brands are now beginning to ramp up for the Autumn period, especially in the US, with back to school and the forthcoming sports seasons both common themes. Read more »

Posted in CMA news
14thAug 2014

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