Content

Shareable content - how to make your content travel further at The Festival of Marketing

From Facebook to Twitter through Tumblr to Pinterest, we’ve seen a wealth of social platforms emerge, offering exciting new ways to reach customers and prospects. Many savvy publishers are now making shareability a cornerstone of their content strategy. Read more »

Posted in Digital
20thOct 2014

What brand marketers should be thinking about in 2014

It's that time of year when everyone starts future-gazing to 2014. So we asked six digital content marketing gurus what they think will be key next year. Converged media, building relationships, personalisation, discoverability and story-first are just some of their predictions. Read more »

Posted in Digital
8thOct 2013

# Highlights from Digital Breakfast on Video Content Strategy

This month's CMA digital breakfast discussed 'Video Content Strategies'. Our three video experts were Jeremy Stinton, Buto.tv, Johnny Webb, Sundog Pictures and Tom Laidlaw, Videojug. We've gathered the top tweets from the session, giving you the top tips for successful video content strategies.     Read more »

Posted in Digital
3rdJul 2013

Digital Breakfast: Measuring digital content - Tues 07 Feb

Measuring digital content: How to get meaningful data and track ROI from social media, mobile and other digital channels

We can now announce our full line-up of speakers for February's Digital Breakfast, which will be discussing how to measure your digital content.

Presenting on Tues 07 Feb will be Richard Firminger, Flurry (the world's leading mobile application analytics platform), Mike Quinn, Adobe (talking about Adobe's Digital Marketing Suite analytics tool) and James Ainsworth, Alterian (a powerful social media data and web analytics platform).

  Read more »

Posted in Digital
3rdFeb 2012

Pinterest - the online social pinboard

APA is loving Pinterest - a social online pinboard. It lets you create online pinboards made up of photos and videos for different categories that interest you such as receipes, interior design, and fashion into which you pin items you like. Apparently there are already 3.3 million users and 421 million page views! You can view it here, it's really well laid out with a very simple view and navigation.  

What is interesting, are the new opportunities it opens out for brands, and how brands should approach it. You can read an article about what brands are already doing here. In the meantime, get yourself on the waiting list (yes there is one) and immerse yourself in what could be the next big social media sharing site. 

Read more about Pinterest »

Posted in Digital
24thJan 2012

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