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Content marketing: publishers' saviour?

Enders are one of the UK’s leading independent Technology, Media and Telecommunications research and advisory companies and their clients include all major publishing and news organisations, agency groups like WPP, TV broadcasters, major tech including Google and professional services like KPMG & Accenture. Read more »

Posted in Industry News
30thJul 2015

Month in content marketing: July

Cathay Pacific has a content revamp, Exodus delivers new brochure and research highlights video opportunities for brands Read more »

Posted in Industry News
27thJul 2015

Social media makes shopping easier for consumers

With platforms like Pinterest and Facebook introducing ‘buy’ buttons, Chris Price looks at the implications for content marketers Read more »

Posted in Industry News
23rdJul 2015

Snapchat Discover - a new frontier for brands?

One of the main headaches for CEOs who create a startup that grows at a stratospheric rate is that at some point they have to justify the multi million dollar price tag that the industry has put round their virtual shoulders. 

  Read more »

Posted in Industry News
16thJul 2015

Is radio's future as a content marketing platform?

Brands have got to think of more creative ways of using radio in order to get the cut through they desire, according to Karen Gray, director of brand and marketing communications at Homebase. Lucy Tesseras from Marketing Week reports... Read more »

Posted in Industry News
10thJul 2015

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