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Breaking news: Dentsu Aegis Network strengthens its global content marketing capabilities by acquiring John Brown Media

Dentsu Aegis Network announces that it has acquired John Brown Media, one of the world’s leading branded content agencies. Read more »

Posted in Industry News
14thMay 2015

Podcasting - An opportunity for content marketers?

When media folk talk of premium content, in most instances they are discussing video or even long form journalism where words are accompanied by images, infographics and videos. There is however one type of premium content which has proved immensely popular over recent years yet doesn't seem to be on the radar of many content marketers and that is podcasting. Read more »

Posted in Industry News
21stMay 2015

Why content is vital for mobile SEO

Google’s decision to favour mobile-friendly sites in its rankings from April means content matters even more, search experts from uSwitch and iProspect told the CMA’s Digital Breakfast this month. Clare Hill, managing director of the CMA, looks at how content marketers should respond. Read more »

Posted in Industry News
28thApr 2015

The Pool - and why its clever format could appeal to content marketers

After a few hectic years, marked by the emergence of all kinds of mobile and tablet editions, the pace of innovation in publishing seems to have slowed. Design trends come and go, but the way that content is presented seems to remain roughly the same. Read more »

Posted in Industry News
23rdApr 2015

Oreo ad ban 'not a threat' to brands, says YouTube stars boss

Brands working with YouTube stars on product placement or endorsement should not see ad bans on YouTube as a threat, according to the site's head of brand propositions, Derek Scobie. Read more »

Posted in Industry News
25thMar 2015

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