Content

Should brands create BuzzFeed style sites?

Not surprisingly a lot of content marketers have been closely following the seemingly unstoppable rise of viral driven site BuzzFeed. What began as little more than a curated collection of quirky animal videos has evolved in to a smart, savvy, multi-platform media media business that for many Generation Yers is one of their key sources for both news and entertainment. Read more »

Posted in Industry News
23rdOct 2014

What superstar vloggers can offer the content marketer

If you have been watching TV in the last week, or traveling on the London underground, chances are you will have seen new adverts for YouTube. Interestingly, rather than highlight the way that established media (BBC, C4 etc) uses the video platform the new ads focus on the new breed of indie video content creators - known by their fans and some sections of the media as superstar vloggers. Read more »

Posted in Industry News
16thOct 2014

Research news: Stats, facts and future trends

This month we learn the true purpose of online quizzes, the value Kraft place in content marketing, and the top TV shows in terms of Twitter activity. Read more »

Posted in Industry News
6thOct 2014

PPA Independent Publishing Awards 2014

Some of the best work in UK magazine media is being done in the agile independent sector – and we want to hear about it. Read more »

Posted in Industry News
19thSep 2014

The Drum: Warehouse creates online and print magazine in first content push

Warehouse has launched an online and print magazine as it ramps up its content offering for an autumn/winter push.  Read more »

Posted in Industry News
22ndAug 2014

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