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ATL Digital is 'invasive and annoying', says Adobe study
A total of 70 per cent of UK respondents thought TV ads were more important than online campaigns in the Californian software company's research, ‘Click Here: State of Online Advertising'. Read more »
What's new in marketing research
This month, we reveal a surge in marketing emails, how content is increasingly created and shared, and why current marcoms students expect standalone digital agencies to be gone in ten years’ time. Read more »
Tablet use trebles in two years
Global tablet usage in the first quarter of 2013 was up 282% on the same period in 2011, while the number of consumers using their mobiles to go online increased 60% over the same period, a new report has claimed. Read more »
P&G to test effectiveness of banner ads
P&G, the world's largest consumer packaged goods company, is to start optimising its digital branding campaigns with new eye-tracking technology. Read more »
New Research: A Guide to Retail in 2018
UK retailing has the highest proportion of online sales in the world and this trend is likely to continue from 12.7% of retail sales in 2012 to 21.5% in 2018, according to research conducted by the Centre for Retail Research. Read more »
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