APA is loving Pinterest - a social online pinboard. It lets you create online pinboards made up of photos and videos for different categories that interest you such as receipes, interior design, and fashion into which you pin items you like. Apparently there are already 3.3 million users and 421 million page views! You can view it here, it's really well laid out with a very simple view and navigation.
What is interesting, are the new opportunities it opens out for brands, and how brands should approach it. You can read an article about what brands are already doing here. In the meantime, get yourself on the waiting list (yes there is one) and immerse yourself in what could be the next big social media sharing site.
Social curation has been a hot topic in the digital world since the latter part of 2010. With an ever growing base of content fighting for consumers' attention, people are looking for ways to filter the stream of information and news. Read more »
One issue that is concentrating the minds of many people in marketing and publishing at the moment is how to build up a large and loyal following for their brand in social media. However, once the brand has built up a community on Twitter and the Facebook what should the brand do to keep its fans coming back for more. Read more »
The UK version ofFacebookDeals is rolling out today, 31 January, and is offering Facebook users who "check in" throughFacebookPlaces on their mobiles access to special offers and deals, adding more value to the use of this particular geo-localisation service. Read more »
Twitter has grown in popularity as a social information network over the past couple of years, and increasingly more brands and businesses, as well as individuals, see it as an effective marketing platform. However, as people flock to Twitter to exchange ideas and experiences, it is not given that they will follow you despite constantly updating your status. Read more »