There is a huge buzz about wearable gadgets like the Google Glass, Nike Fuelband and Samsung Galaxy Gear smartwatch, but what opportunities are they likely to deliver to content marketers? Read more »
The role of community manager has evolved radically over the years, becoming a 24/7 industry. You are the super-end user, representing the brand yet also participating in and fuelling the online conversation. Read more »
Posted by: Sarah Gavin, Outbrain
The top three branded ads of 2013 were shared 11.6m times. That is 11.6m people clicking on a button to tell a friend about a piece of marketing from a company. It is the sort of active engagement that brand wonders dream of and so it is little wonder that 70% of marketers now use video as part of their online marketing mix.
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Third party platforms, like YouTube and Medium, are a great way to promote your own branded content. But how do you use them and what content should your share? Read more »
Posted by: Stuart Purcell, Cedar
Amid the explosion of content channels, where the next generation flits from one social media platform to another, it’s important to be aware of the dangers that such a multitude of channels poses to your brand’s carefully crafted look and feel. With this intimidating volume, it’s crucial that brand guardians ensure each platform is delivering ‘best in class’ or appropriate content. Read more »