Content

New Year, Old Content: Making What’s Old New Again

You’ve heard the saying “Out with the old, in with the new,” and as we begin a new year, this phrase carries a lot of weight. If you’re an avid blog reader like me, you may have seen a stream of blog topics covering new diets, new exercise regimes and tips on how to reduce stress. Just because it’s a new year, though, it doesn’t mean we have to start all over. This is especially true regarding content. Read more »

Posted in CMA blog
22ndJan 2015

Can too much content demystify a brand?

When Tyler Brûlé, founder of Monocle and design and communication firm Winkreative, speaks brands tend to listen. Over the years the maverick, but highly successful publisher, has enabled many luxury brands to establish themselves and thrive through the vehicles of his magazines Wallpaper and, more recently, Monocle. So when Brûlé talks content marketing you can be sure that his words are going to be taken very seriously. Read more »

Posted in CMA blog
16thJan 2015

Dispatches from CES - the age of big data, wearable tech and hyper connectivity

At the start of January each year 160,000 people from around the globe head for the bright lights of Las Vegas to attend CES. The world’s leading trade show for consumer electronics is an opportunity for some of the smartest people on the planet to show just how technology will change our lives in ways most of us only think possible in sci-fi movies. From driverless cars and robo-maids to a 3D printer that makes biscuits, we really are now living in the world of The Jetsons. Read more »

Posted in CMA blog
15thJan 2015

Seven social media campaigns we loved in 2014

In the first half of this year UK spending on social media advertising rose by 73% to £396 million, according to the Internet Advertising Bureau (IAB). But advertising isn’t everything – as content marketers are very aware social media can be used to create compelling content which drives users to buy without explicitly selling. Read more »

Posted in CMA blog
18thDec 2014

How to write a killer conclusion

Posted by: Rob Hayes, PCP & Content Desk 

When it comes to advice on writing copy for the web, introductions get the most attention. But what about conclusions? How you finish an article is just as important as reeling in readers as a great introduction or headline. OK, so those finishing remarks may not attract readers initially, but well-crafted, logical or even amusing last remarks can mean earning a loyal set of readers who revisit you often to read your content. Read more »

Posted in CMA blog
18thDec 2014

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