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The next platform in multi-platforms: Apple Watch

Since the announcement of the Apple Watch last September and its much-anticipated release earlier this week, the debate has been re-ignited over what exactly this will do for the consumer’s relationship with wearables and new platforms.  Read more »

Posted in CMA blog
25thMar 2015

Fear and Threats. Thank God for Content Marketing

Last month I highlighted our Digital Breakfasts, Digital Training Course and CMA Members networking lunch and I’m pleased to say all have been a roaring success! Read more »

Posted in CMA blog
25thMar 2015

Redefining performance marketing

The term Performance Marketing was once synonymous with pay-per action campaigns; search, affiliate marketing, etc. The ’performance’ focus may have shifted due to the rapid rise of programmatic but for many it is still essentially a measure of direct response. However I believe that the historical definition is too narrow now, for a couple of reasons. Read more »

Posted in CMA blog
25thMar 2015

Five ways to target specific audiences using digital content marketing

Last week, the Content Marketing Association hosted their monthly Digital Breakfast at The Church of London offices – near the Silicon roundabout, an apt location to match the topic of the breakfast: ‘bloggers, vloggers and social media personalities’. Read more »

Posted in CMA blog
25thMar 2015

5 simple examples of brand advocacy

Brand advocacy can help boost consumer trust in your brand, introduce your products to a new audience and even increase sales volumes all this just from brand advocates telling their stories. But who are brand advocates, and how can you help them to speak up? Read more »

Posted in CMA blog
25thMar 2015

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