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Why brands should feel optimistic about content consumption on mobile

Circa was one of the best funded content start ups in years. It produced editorial designed for the latest tech growth areas of mobiles and wearables and had the backing of many US media influentials. Read more »

Posted in CMA news
29thJun 2015

Breaking News: Leading Consultancy Roth Observatory International Teams Up With The CMA

The Content Marketing Association (CMA), the industry body for the content marketing industry, has linked up with the top specialist agency search and consultancy Roth Observatory International (ROI).  It’s the first such arrangement for each party. Read more »

Posted in CMA news
25thJun 2015

Leading consultancy Roth Observatory International teams up with CMA

The Content Marketing Association has linked up with the top specialist agency search and consultancy Roth Observatory International .  It’s the first such arrangement for each party. CMA consultant editor Dominic Mills finds out what’s behind the move.  Read more »

Posted in CMA news
24thJun 2015

CMA Digital Breakfast: Visual Storytelling and Trends in Digital Design

Humans are wired for visual content but just how do you make it work for your clients? At the CMA’s latest digital breakfast, speakers from Sticky Eyes, &&& and University of East London gave their opinions. Chris Price reports Read more »

Posted in CMA news
22ndJun 2015

Native advertising - and why it is good for brands

This week saw the publication of the fourth annual Digital News Report from the Reuters Institute for the Study of Journalism. It really is a fascinating read for anyone who is interested in news, journalism or the media in general. Read more »

Posted in CMA news
22ndJun 2015

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