Video has moved to become a central part of content marketing strategies, with video budgets set to accelerate further over the coming year, according to a new study by the Content Marketing Association. 71% of content marketers believe that brands aren’t investing enough in video content. Read more »
The CMA hosted a panel with speakers from ITN Productions, CPL, BlueGlass and ghd on Thursday 28th April at Marketing Week Live 2016. The topic was on key trends in image based content, editorial content and video content. Read more »
The CMA hosted a sold out panel involving 5 CMA members and our consultant editor on Wednesday 20th April at Adweek Europe, the topic was storytelling in the digital age. Read more »
The last few years have witnessed a significant shift in the way that publishers view mobile. Ideas about optimising desktop content for mobile have now largely been superseded by notions of publishers and brands putting mobile first. Read more »
The Content Marketing Association (CMA), the industry body for the content marketing industry, has today announced a new member – Hearst Made, Hearst Magazines UK’s content partnerships division.