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VIDEO TAKES CENTRE STAGE IN CONTENT MARKETING STRATEGIES - CMA INDUSTRY REPORT: HAVE YOU DOWNLOADED YET?

Video has moved to become a central part of content marketing strategies, with video budgets set to accelerate further over the coming year, according to a new study by the Content Marketing Association. 71% of content marketers believe that brands aren’t investing enough in video content. Read more »

Posted in CMA news
15thApr 2016

CMA Panel - Key trends in image based content, editorial content and video content

The CMA hosted a panel with speakers from ITN Productions, CPL, BlueGlass and ghd on Thursday 28th April at Marketing Week Live 2016. The topic was on key trends in image based content, editorial content and video content. Read more »

Posted in CMA news
29thApr 2016

Storytelling in the digital age

The CMA hosted a sold out panel involving 5 CMA members and our consultant editor on Wednesday 20th April at Adweek Europe, the topic was storytelling in the digital age. Read more »

Posted in CMA news
21stApr 2016

Optimising content for mobile platforms

The last few years have witnessed a significant shift in the way that publishers view mobile. Ideas about optimising desktop content for mobile have now largely been superseded by notions of publishers and brands putting mobile first. Read more »

Posted in CMA news
14thApr 2016

HEARST MADE JOINS THE CONTENT MARKETING ASSOCIATION - CMA continues to extend media owner membership

The Content Marketing Association (CMA), the industry body for the content marketing industry, has today announced a new member – Hearst Made, Hearst Magazines UK’s content partnerships division.

  Read more »

Posted in CMA news
13thApr 2016

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