The Drum: Warehouse creates online and print magazine in first content push

Warehouse has launched an online and print magazine as it ramps up its content offering for an autumn/winter push.  Read more »

Posted in Industry News
22ndAug 2014

ContentDesk - Five content-marketing gurus on twitter

Twitter is awash with contributors sharing all you need to know about content-marketing. Some might even say there are too many… If you’re just setting up a Twitter account, or would like to have fewer, better tweeters to follow, try this list of five Twitter content-marketing gurus. Read more »

Posted in Industry News
21stAug 2014

Outbrain Amplify DIY now available in the UK

The world’s largest content discovery platform Outbrain has launched their DIY level of service in the UK allowing marketers greater control of their content marketing campaigns. Marketers can now use the Amplify DIY dashboard, essentially Google Adwords for content marketing, to drive an engaged and relevant audience to their content on a pay-per-click basis. This puts Outbrain’s technology directly in the hands of content creators of all sizes – from SMEs to multi-nationals – allowing full control over discovery campaigns and budgets.  Read more »

Posted in Industry News
20thAug 2014

Mashable - 61% of consumers prefer companies with custom online content

Content marketing campaigns have become essential for marketers to engage audiences and generate leads. In fact, more than half of all consumers are more likely to buy from companies that create custom content. Read more »

Posted in Industry News
15thAug 2014

Is Snapchat now a legitimate content marketing platform?

Snapchat was once seen by some marketers as the successor to the briefly very successful, but much maligned Chatroulette, to a platform that may become very important in the future. Read more »

Posted in Industry News
17thJul 2014

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