CMA Digital Breakfast


Ad tech, brand it's time for 'ConTech'

Content marketing used to be about content used for marketing purposes. It still is, of course, but now the interplay of content and technology is revolutionising the sector, adding complexity but creating huge opportunity too. Dominic Mills introduces next month’s Content Marketing Association summit – ‘Conquer  ConTech Marketing’. Read more »

Posted in Industry News
25thNov 2015

Stats, facts and future trends November 2015

This month, discover the importance of engagement in social media marketing, why sponsored social messages are particularly effective, and why ad avoidance is preferred to ad blocking. Read more »

Posted in Industry News
24thNov 2015

The 20 Most Viral Ads of 2015

Animals ruled the ad kingdom, but brands also found a higher purpose! Read more »

Posted in Industry News
20thNov 2015

Six great recent social media campaigns from US brands

In the run up to the festive season, US brands are using social media to increase engagement with customers and drive sales. Chris Price reports on some of the latest campaigns including Taco’s Emoji Twitter campaign and GE’s latest TV series with National Geographic Read more »

Posted in Industry News
19thNov 2015

The real rules of engagement: iProspect’s Matt Adams on B2B, game theory and Snapchat

When marketers discuss the purchasing habits of young consumers, business-to-business (B2B) transactions are seldom mentioned. “It may sound strange, but the grey-haired B2B purchaser in the pin-striped suit isn’t the norm anymore,” says Matt Adams, managing director of digital performance agency iProspectRead more »

Posted in Industry News
17thNov 2015

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