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Social media makes shopping easier for consumers

With platforms like Pinterest and Facebook introducing ‘buy’ buttons, Chris Price looks at the implications for content marketers Read more »

Posted in Industry News
23rdJul 2015

Snapchat Discover - a new frontier for brands?

One of the main headaches for CEOs who create a startup that grows at a stratospheric rate is that at some point they have to justify the multi million dollar price tag that the industry has put round their virtual shoulders. 

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Posted in Industry News
16thJul 2015

Is radio's future as a content marketing platform?

Brands have got to think of more creative ways of using radio in order to get the cut through they desire, according to Karen Gray, director of brand and marketing communications at Homebase. Lucy Tesseras from Marketing Week reports... Read more »

Posted in Industry News
10thJul 2015

Month In Content Marketing: June

Vue Cinema’s magazine gets a revamp, Co--op targets the East  and the latest awards news Read more »

Posted in Industry News
25thJun 2015

WPP, Daily Mail & SnapChat announce launch of digital content agency Truffle Pig

WPP's Sir Martin Sorrell has today launched a digital content agency called Truffle Pig as a part of a tripartite with the Daily Mail and SnapChat, describing it as "a new way and new approach" to generating revenue.

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Posted in Industry News
25thJun 2015

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