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Oreo ad ban 'not a threat' to brands, says YouTube stars boss

Brands working with YouTube stars on product placement or endorsement should not see ad bans on YouTube as a threat, according to the site's head of brand propositions, Derek Scobie. Read more »

Posted in Industry News
25thMar 2015

Relevance and value are the keys to new digital trends

The digital world is changing rapidly. Working out how and where it fits into a content strategy isn’t always obvious, says Clare Hill, managing director of the Content Marketing Association (CMA). She talks to Tim Tucker, the CMA’s digital training consultant, and picks his brains on the key digital trends for content marketers. Read more »

Posted in Industry News
27thFeb 2015

Could Beacons provide an opportunity for content marketers?

Some marketing seers have hailed them as one of the most important tools to emerge in retailing for decades, while others have suggested that they are a technology in search of a killer application. Read more »

Posted in Industry News
26thFeb 2015

Month In Content Marketing: February

Sainsbury’s Magazine’s big circulation rise, John Brown South Africa scoops BMW/MINI contract and the CMA’s predictions for 2015 Read more »

Posted in Industry News
24thFeb 2015

IAB launches guidelines to provide greater transparency in 'native' digital advertising

The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing industry provide more transparency to consumers around ‘native’ advertising. Read more »

Posted in Industry News
9thFeb 2015

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