Content

CMA demonstrates power of content with viral video to promote Content Summit

Group FMG's specialist video arm Sneak, works with Content Marketing Association to produce animation to raise awareness of the power of story telling for brands

Sneak was given full creative control of the brief and was simply charged with producing an engaging animated reel that conveyed a number of facts and statistics that the CMA wanted to get across to its audience in an entertaining and straightforward way. Read more »

Posted in
19thOct 2012

Summit video: Huffington Post - the effect of Twitter in the newsroom

Our second in our series of speaker video's from the 2011 International Content Marketing Summit, which will give you a taste of what to expect from this years Summit on Weds 28 Nov.

Carla Buzasi, Editor-in-Chief at Huffington Post talks about the impact of Twitter in their newsroom. Read more »

Posted in
3rdSep 2012

The future of branded video - APA Digital Breakfast highlights

As brands look to engage with their audiences on new levels, customer publishers are in a great position to drive innovation and creativity in branded content video forward.

Highlights from our 3 speakers - Brightcove, YouTube and FMG at this week's Digital Breakfast. Read more »

Posted in
12thNov 2010

Lights, camera, action CONTENT

Whether it be viral, instructional, interactive or just entertaining, organisations are beginning to warm to the idea that video can enhance customer conversations, encourage engagement and build long lasting loyalty. We investigate how the medium is becoming an increasingly popular tool for brands to communicate with consumers. Read more »

Posted in
9thNov 2010

APA Content Summit 2010: APA launch promotional video viral

In anticipation of the upcoming International Content Summit 2010, we've created a short video to explain what content is and how it can be used to boost a brand's power and reach.

With animation based on an original work from illustrator James Joyce and a voiceover from legendary actor Alan Ford (Snatch, Lock, Stock...), the two-minute video cuts through the marketing jungle to deliver a solid explanation of the effectiveness of content, using a series of staggering facts to demonstrate its  potential. Read more »

Posted in
4thNov 2010

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