Group FMG's specialist video arm Sneak, works with Content Marketing Association to produce animation to raise awareness of the power of story telling for brands
Sneak was given full creative control of the brief and was simply charged with producing an engaging animated reel that conveyed a number of facts and statistics that the CMA wanted to get across to its audience in an entertaining and straightforward way. Read more »
Our second in our series of speaker video's from the 2011 International Content Marketing Summit, which will give you a taste of what to expect from this years Summit on Weds 28 Nov.
Carla Buzasi, Editor-in-Chief at Huffington Post talks about the impact of Twitter in their newsroom. Read more »
As brands look to engage with their audiences on new levels, customer publishers are in a great position to drive innovation and creativity in branded content video forward.
Highlights from our 3 speakers - Brightcove, YouTube and FMG at this week's Digital Breakfast. Read more »
Whether it be viral, instructional, interactive or just entertaining, organisations are beginning to warm to the idea that video can enhance customer conversations, encourage engagement and build long lasting loyalty. We investigate how the medium is becoming an increasingly popular tool for brands to communicate with consumers. Read more »
With animation based on an original work from illustrator James Joyce and a voiceover from legendary actor Alan Ford (Snatch, Lock, Stock...), the two-minute video cuts through the marketing jungle to deliver a solid explanation of the effectiveness of content, using a series of staggering facts to demonstrate its potential. Read more »