Content

Judges, Blogs and The World Cup

Posted by: Clare Hill, CMA

The International Content Marketing Awards are now open for entry and excitingly we already have entries submitted with some amazing work and brands. Exciting work will be judged by exciting judges including the Director for EMEA of Linkedin, the Editor of The Guardian Media Network, Head of Marketing for The Prince’s Trust and the Director of Digital, EMEA for AEG Live to name just a few. Read more »

Posted in CMA blog
10thJun 2014

Weeping into the data lake

Posted by: Steve King, Bainbridge Cooper

I first moved to London back in 1998 in the middle of the first dot com boom as a developer and to say the streets were paved with gold was a bit of an understatement. After spending a weekend absorbing “Sam’s teach yourself HTML in 24 hours” by Monday I was working in a highly charged start up for an hourly rate I’ve only just surpassed as CEO 16 years later. As we know, in 2001 that was all in tatters (and I was back as a junior developer on £18k a year). Read more »

Posted in CMA blog
10thJun 2014

Magazine’ and ‘app’ – two words that may not belong together

Posted by: Paul Keers, White Light Media

In the newsstand market recently there has been a lot of discussion about magazine apps. Once seen as the salvation of magazine publishers, by taking their titles onto tablets, magazine apps have not delivered the hoped-for success. And the reasons for that may be even more relevant in our own branded journalism market. Read more »

Posted in CMA blog
10thJun 2014

Do senior people know best about digital?

Posted by: Dan Brotzel, Sticky Content Ltd

The strategy and the requirements come down to us from above, but where do the skills and knowledge come from?  Read more »

Posted in CMA blog
10thJun 2014

Experimenting with branded longform content

Is longform content just editorial showboating? Or can it be used effectively by brands? Read more »

Posted in CMA blog
5thJun 2014

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