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Six Cedar sources of inspiration

Posted by: Maria Lamle, Cedar 

We asked the good folk of Cedar to trawl their memory banks, and identify the pieces of literature, film or popular culture that had some influence on the way they approach their work in content marketing today. The results were pleasingly wide-ranging, spurring us on to add to our reading and viewing lists. Do let us know what’s inspired you! Read more »

Posted in CMA blog
15thDec 2014

Five content marketing predictions for 2015

In a few weeks now 2014 will be gone, and Big Ben will chime in the new year. In many ways 2014 has been a watershed year for content marketing with truly groundbreaking campaigns built around the 2014 World Cup, some incredible new branded projects and the growth of the extended post-advertising video. Read more »

Posted in CMA blog
12thDec 2014

Brave New World

Posted by: Clare Hill, CMA

In the past month we have learnt that size doesn’t matter, I am of course referring to this year’s International Content Marketing Awards which saw small, medium and major group agencies win one of only 20 coveted awards. I think this is a great reflection and indicative of how the content marketing industry is moving. Read more »

Posted in CMA blog
10thDec 2014

5 Predictions for (Content) Marketing in 2015

Posted by: Jamie Toward, MEC 

It’s getting towards the end of the year and therefore it’s the time for us all to start reading the reviews of 2014, predictions for 2015 and generally think about putting out feet up for a bit over the festive season. So I thought I might wade in with a view to what the future 12 months might hold. Read more »

Posted in CMA blog
10thDec 2014

5 ways to build the business case for content

Posted by: Dan Brotzel, Sticky Content

Some smart strategies to help you win the case for greater investment and buy-in for content from senior stakeholders… Read more »

Posted in CMA blog
8thDec 2014

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