Categories

Archives




CMA Digital Breakfast


Content

Some of the best branded content videos in the past six months

It’s been an amazing year for branded content video, with some innovative, groundbreaking and highly effective mini movies. The standard was so high that the winner of the Grand Prix at the CMA Awards went to a video for the very first time. Read more »

Posted in CMA blog
4thDec 2014

Time to stand up and be counted

Posted by Robin Bonn, Seven

How content marketing can help brands win back hearts and minds. At a recent Advertising Association event, Robin Bonn heard Torin Douglas lament that the man on the street is no fan of advertising anymore - and that our industry needs to stand up for itself, particularly with an election looming.  Read more »

Posted in CMA blog
1stDec 2014

Measuring for success

Posted by: Ed Owen, PCP & Content Desk 

Alan Turing, father of the computer, proposed a test for a ‘thinking machine’ where a panel asks a computer a series of questions. Read more »

Posted in CMA blog
1stDec 2014

Creativity vs logic. Art vs Science. Left brain vs Right brain

It’s a ubiquitous concept: a division which starts in school and is perpetuated throughout life over countless different environments. By the time we finish school many of us have developed the idea we belong to some defined position on this imaginary scale. It can even become a lens through which we view our own personality — how often have you heard someone say they don’t ‘get maths’ or that they are not ‘an arty type’? Read more »

Posted in CMA blog
1stDec 2014

Colour code - What colours say about your brand!

Posted by: Rob Hayes, PCP & Content Desk 

"Colour is my day-long obsession, joy and torment" Claude Monet  Read more »

Posted in CMA blog
1stDec 2014

« Previous
6 7 8 9 10 11 12 13 14 15
Next »