New and innovative content marketing approaches

Need some inspiration? Here are some innovative new-ish examples of content marketing from across the globe Read more »

Posted in CMA blog
1stMay 2014

Wearable gadgets and the future of content marketing

Posted by: The CMA

There is a huge buzz about wearable gadgets like the Google Glass, Nike Fuelband and Samsung Galaxy Gear smartwatch, but what opportunities are they likely to deliver to content marketers? Read more »

Posted in CMA blog
17thApr 2014

Four essential skills for great community management

Posted by: Roxanne Hayden, Cedar 

The role of community manager has evolved radically over the years, becoming a 24/7 industry. You are the super-end user, representing the brand yet also participating in and fuelling the online conversation. Read more »

Posted in CMA blog
14thApr 2014

7 myths about branded video content

Posted by: Sarah Gavin, Outbrain

The top three branded ads of 2013 were shared 11.6m times. That is 11.6m people clicking on a button to tell a friend about a piece of marketing from a company. It is the sort of active engagement that brand wonders dream of and so it is little wonder that 70% of marketers now use video as part of their online marketing mix.
Read more »

Posted in CMA blog
10thApr 2014

Promoting content through YouTube, Tumblr and Medium

Posted by: CMA

Third party platforms, like YouTube and Medium, are a great way to promote your own branded content. But how do you use them and what content should your share? Read more »

Posted in CMA blog
10thApr 2014

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