Categories

Archives


 

 

CMA Digital Breakfast


Content

Lost for words: How marketers can tackle writers block

Anyone who writes as part of their job will have experienced or at least heard of writers block. Whether you’re a bestselling novelist, a copywriter or a marketer who puts together client documents and emails, few are immune from becoming inexplicably lost for words at times.

There’s an endless list of causes and cures for writers block, with some even arguing there’s no such thing. You could literally write a book on the subject… if only you could think of the words. Read more »

Posted in CMA blog
18thMar 2016

5 reasons why brands need great action sports content

It was recently announced that surfing and skateboarding are likely to be Olympic events in the 2020 Games in Tokyo, after organisers recommended five extra sports for inclusion.

Reaction to this decision has focused mainly on the IOC’s intention to attract a younger, “cooler” audience – no doubt to attract a wider net of potentially lucrative sponsors. Read more »

Posted in CMA blog
18thMar 2016

10 Actionable Steps to Become the Content Authority in Your Niche

A Content Marketing Institute survey found that 88% of B2B companies are already using content marketing. For content to consistently grow your business, it takes more than just a great piece of content.

It takes a comprehensive strategy involving your whole marketing team - from SEO and paid marketing to social media.

Long term content success depends on building an audience to engage. Read more »

Posted in CMA blog
18thMar 2016

Employee comms need to behave like the entertainment industry

How often do we hear the phrase ‘our people are our biggest asset’?  It’s commonly said, and usually we think we mean it – but are we just paying lip-service to the concept? In reality, the way we behave can be very different. We often act as if the workforce isn’t an integral part of the organisation – only 13% of employees worldwide feel engaged in their occupation Read more »

Posted in CMA blog
14thMar 2016

Running the Gauntlet: How Storytelling Can Soften Your Heart (And Your Purse Strings) Towards Charities

Do you spend your Saturdays running the gauntlet of pushy charity fundraisers on your local high street, only to get home to find at least three envelopes on your doormat persuading you into parting with your hard-earned cash for a worthy cause? You then turn on the TV or radio to an appeal for more money. It feels like you’re being bombarded wherever you turn. Read more »

Posted in CMA blog
14thMar 2016

« Previous
1 2 3 4 5 6 7 8 9 10
Next »