Posted by: Robin Bonn, Seven
For anyone involved with new business, there’s a fascinating new Dutch app called Pitcher. It can only be summarised as ‘Tinder for clients’. But will it change the way clients find agencies?
For the past half decade social media has been a central part of many brand’s marketing strategies. Being able to use platforms like Twitter and Facebook to engage regularly with an online, and increasingly mobile audience has enabled brands to connect with consumers in innovative and highly effective ways. And up until recently those platforms seemed happy to accommodate the brands for free. Read more »
Posted by: Grace Emery, Seven
Following the announcement by Apple on Wednesday 9 September that it is to launch a smartwatch, the world has asked: ‘Great, but will it actually change our lives? And how?’ Read more »
A new criteria of content may be about to emerge – and it’s one of which we need to be aware. Read more »
A 2013 BSME editor of the year, his day job involves, among other things, making sure the entire suite of publications produced by PCP for ICAEW delivers the right content to the right audience on the right platform at the right time. He is also responsible for the Content Desk blog. Read more »