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Sainsbury's & Seven launch fun food books for children

To celebrate 30 years’ producing own-brand books, we’ve teamed up with Sainsbury’s to create a series of fun food books for children, aged between 3-5 years. The books will cover the famous tales of Hansel & Gretel, Jack and the Beanstalk, Little Red Riding Hood and Cinderella. Read more »

Posted in CMA blog
28thApr 2015

The Four Pillars of Great Content

Content, as all good marketers know, is about providing value. In the digital world that, in turn, can mean two things – the value the audience get intrinsically by reading or viewing what your brand has created, and the value they get by passing it on. Read more »

Posted in CMA blog
28thApr 2015

Keeping Ahead of The Content Curve

This month we have been focussed on The CMA and building our organisation to ensure we are equipped to keep ahead of the content marketing curve. Read more »

Posted in CMA blog
27thApr 2015

Donít forget the basics of content marketing

You’ll know the story by now of an energy drink that became a brand that then invested in sports sponsorship that then became a stronger brand that then extended into content marketing and is now a multi‐platform publisher – with an energy drink in its portfolio. Who is it? It’s Red Bull (redbullmediahouse.com). Read more »

Posted in CMA blog
27thApr 2015

The Magnetic appeal of magazines

Magnetic, a new marketing agency for magazine media in the UK, has just opened its doors for business. Funded by some of the biggest magazine publishers, it is promoting the merits of magazines as a medium, in much the same way as Thinkbox does for television, and Newsworks does for newspapers. Read more »

Posted in CMA blog
27thApr 2015

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