Content

5 essential tips to increase brand awareness using content marketing

Posted by: Sarah Gavin, Outbrain

Outbrain’s European marketing director Sarah Gavin discusses the importance of content marketing for brand awareness. Read more »

Posted in CMA blog
7thOct 2014

7 tips for creating engaging social media content

Posted by: Amber Bryce, Cedar

The internet is a surreal, pixelated landscape where the more bizarre human thoughts can flourish. To inhabit and make an impact in such a space, it’s crucial to be able to speak its language. Social media platforms in particular are the portals between alien (internet) life and the real world. So, how to make that connection effectively? Here are my top seven tips for creating engaging and shareable social media content. Read more »

Posted in CMA blog
6thOct 2014

A day in the life of Zo Francis, Publishing and Content Director at Archant Dialogue

With 17 years’ experience in the content marketing industry, Zoë’s variety of knowledge in the strategy, planning, creation, delivery and measurement of content is exercised on a daily basis at busy agency Archant Dialogue. Read more »

Posted in CMA blog
6thOct 2014

What makes a video engaging?

Posted by: Nick Cavander, FreeformLondon

What makes a video engaging? 

The common answer is "a good story" but in reality, there is more to it. Marketers constantly face the challenge of creating video that not only accomplishes their messaging and advertising goals, but also engages users. With the internet, this is more crucial than ever as audiences are no longer captives to broadcast or film media and are free to click away at any point. As consumers spend more time online, consuming more video than ever before, the risk of not getting it right means lost ROI as those viewers get bored and click off after the first 8 to 10 seconds. Read more »

Posted in CMA blog
6thOct 2014

What Steve Coogan can teach brands about content and SEO

Posted by: Robin Bonn, Seven

It might not be obvious what Alan Partridge can offer the likes of RBS and NatWest on the subject of SERPs, but stay with me here. Read more »

Posted in CMA blog
6thOct 2014

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