Content

Month In Content Marketing: August

July saw a new magazine debut from Virgin Holidays, a revamp of an iconic catalogue, brands flocking to Snapchat and lots of fascinating opinion and debate on the CMA blog. Read more »

Posted in CMA blog
18thAug 2014

"Advertisers want content conversations as well, not just media ones", Matt Downs, IPC

The mighty and venerable IPC, 150 years old and with 60-plus brands in its stable, is the latest member of the Content Marketing Association. Matt Downs, the man leading its charge into content, tells the CMA about the publisher’s plans. Read more »

Posted in CMA blog
15thAug 2014

Content marketing spend supports growth of UK magazines

Posted by: Clare Hill, CMA

The most recent ABC results are another testament to the crucial role of magazines as a medium within the content marketing discipline. As content marketing budgets increase and the importance of the value exchange between brands and consumers grows, it's an opportunity to celebrate the success of print titles in engaging millions of readers on behalf of brands. Read more »

Posted in CMA blog
15thAug 2014

Drive Conversion through Inspiration

Posted by: Kathleen Gossman, Enveritas Group

The hospitality digital landscape is a complex ecosystem with travel inspiration websites providing content in addition to standard search and booking, discusses Kathleen Gossman, Content Strategist at Enveritas Group. Read more »

Posted in CMA blog
14thAug 2014

The 5 most common content marketing mistakes

The promise of content marketing is the astounding ability to provide value to your audience, help them find great advice and entertain them. In order to do so successfully, we need to adjust and react to insights provided by data. But in order to make those adjustments, we need to ensure that we're actually measuring the right indicators and not creating strategy based on arbitrary numbers. Read more »

Posted in CMA blog
13thAug 2014

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