Brands can create titles - or buy them

Posted by: Paul KeersWhite Light Media

Brands have long moved away from their old, heavy-handed, ‘mention the product’ attitude towards content. It’s now widely acknowledged that successful branded content need not be ‘about’ a brand itself. So as brands consider the kinds of communication they might launch to engage with an audience, perhaps they should consider acquiring a title which has already done it? Read more »

Posted in CMA blog
16thNov 2014

Pixel perfect: 5 tips on how to Instagram for brands

Posted by: Roxanne Haydon and Amber Bryce, Cedar

They’re the faces behind Tesco Real Food’s 4.8k strong following on Instagram and 41.2k following on Twitter, dynamic social media duo Roxanne Haydon and Amber Bryce round up the five essential steps for making any brand’s Instagram a real social media success. Read more »

Posted in CMA blog
13thNov 2014

Christmas content marketing 2014

Halloween. Tick. Guy Fawkes Night. Tick. Then it must be week two of November and that means one thing - the UK starts getting ready for Christmas. Read more »

Posted in CMA blog
13thNov 2014

Consistency, consistency and content

Posted by: Charlotte Mulley, Seven 

How content marketing, when done well, can play a key role in delivering consistency Read more »

Posted in CMA blog
11thNov 2014

10 commandments of online content

Posted by: Rob Hayes, Progressive Customer Publishing 

Follow these simple rules and gain entrance to content heaven. Read more »

Posted in CMA blog
6thNov 2014

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