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Get Ready for Mobilegeddon

It’s being referred to as ‘Mobilegeddon’ – Google’s deployment of a new tool to sniff out which sites are mobile friendly, and those that aren’t.  Read more »

Posted in CMA blog
29thApr 2015

A day in the life of… Chris Horn, Managing Director, Gold Key Media

Chris is the Managing Director and founder of Gold Key Media. He set up the business in 2001 and it is now firmly established as the world’s largest and most innovative distributor of print and digital media to the leisure, travel, luxury and corporate sector. Chris’ role as MD involves directing strategy, growth and seeking out new markets for Gold Key Media’s unique and highly targeted distribution platform, but he still ensures he has contact with clients and suppliers on a daily basis, ensuring he understands the business from the front line. Read more »

Posted in CMA blog
29thApr 2015

Sainsbury's & Seven launch fun food books for children

To celebrate 30 years’ producing own-brand books, we’ve teamed up with Sainsbury’s to create a series of fun food books for children, aged between 3-5 years. The books will cover the famous tales of Hansel & Gretel, Jack and the Beanstalk, Little Red Riding Hood and Cinderella. Read more »

Posted in CMA blog
28thApr 2015

The Four Pillars of Great Content

Content, as all good marketers know, is about providing value. In the digital world that, in turn, can mean two things – the value the audience get intrinsically by reading or viewing what your brand has created, and the value they get by passing it on. Read more »

Posted in CMA blog
28thApr 2015

Keeping Ahead of The Content Curve

This month we have been focussed on The CMA and building our organisation to ensure we are equipped to keep ahead of the content marketing curve. Read more »

Posted in CMA blog
27thApr 2015

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