When brands don't get it

Posted by: Kathi Hall, Seven

I loved Nicola Carter's assessment of the Abercrombie & Fitch brand in The Guardian recently and if you haven't had a chance to read it, you should definitely do so. She hit the nail on the head when she said 'A brand is so much more than the logo. Or at least it should be.' Yet so many brands make that mistake, thinking that a snazzy logo alone will give them substance. Read more »

Posted in CMA blog
8thSep 2014

How local culture could undermine your international marketing strategy

Posted by: Yusuf Bhana, TranslateMedia

We live in an era in which many developed countries are experiencing low levels of economic growth, wage stagnation, austerity measures and high levels of unemployment. Read more »

Posted in CMA blog
8thSep 2014

Five useful content creation tools

Fancy experimenting with long form content? Need to create some basic infographics? Or finding it hard to concentrate when writing? Here are five very useful apps for content creators. Read more »

Posted in CMA blog
4thSep 2014

Content and a measure for ROI that works

Posted by: Dan Davey, Progressive Customer Publishing and Content Cloud

As you might expect from its title, the recent CMA and TNS study, Content Marketing – State of the Nation, has many relevant takeaways for our industry. For example, companies in the UK spend an estimated total of £4bn a year on content marketing. Seven in 10 marketing professionals in the UK are thought to use it, and they spend 20p of every marketing pound on content-marketing professionals or agencies. Better still, half of them plan to increase spending on content marketing in the next year. Read more »

Posted in CMA blog
3rdSep 2014

Five things you may have missed that happened in August

We might not be quite like some of our continental cousins who traditionally spend most of the month of August sunning themselves on a beach (lucky people), nevertheless chances are you have spent some of the last month away from your desk and your computer. Read more »

Posted in CMA blog
28thAug 2014

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