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Who asked you to speak?

Like so many people, I couldn’t shut up when David Bowie died. Maybe I should have greeted the loss of the most influential music artist of our age with a profound and thoughtful silence. Instead, I was on social media blurting and sharing from the instant I logged on after breakfast until midnight, when I finally switched off YouTube after the 13th Bowie video. Read more »

Posted in CMA blog
22ndJan 2016

How to create FAQs that people will actually want to read

When it comes to buying a product, either online or offline, I distinguish purchasers into two main groups: those who read the instructions manual and those who don’t. Sadly, I belong in the latter category. Read more »

Posted in CMA blog
22ndJan 2016

Social media: the good, the bad and the ugly

As we’ve settled into January and got over the first day back, now is the time to contemplate the good, the bad and the plain ugly from 2015, plus some insights for the year ahead. Read more »

Posted in CMA blog
22ndJan 2016

In it for the long run

2016 multiplatform strategy: Consistency leads to familiarity and if handled well, familiarity can lead to longevity. Read more »

Posted in CMA blog
22ndJan 2016

Realtime, Reactive and Live How mobile live streaming apps like Periscope can be a game changer for brands

40 years’ worth of live broadcasts are watched every day on Twitter-owned mobile live-streaming app Periscope. A monumental stat in itself, this is even more impressive when you consider that the platform barely existed just nine months ago. Read more »

Posted in CMA blog
22ndJan 2016

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