What Steve Coogan can teach brands about content and SEO

Posted by: Robin Bonn, Seven

It might not be obvious what Alan Partridge can offer the likes of RBS and NatWest on the subject of SERPs, but stay with me here. Read more »

Posted in CMA blog
6thOct 2014

Where are the stories and the feelings in B2B?

Posted by: Dan Brotzel, Sticky Content

Brand storytelling sounds marvellous – but what if your job is to market office relocation or pest control services? Read more »

Posted in CMA blog
3rdOct 2014

Why Tumblr still matters for brands

For much of the last few years there has been one platform on the web that has intrigued brands who want to connect with young and influential audiences - the blogging site Tumblr. Read more »

Posted in CMA blog
2ndOct 2014

Unlimited Holidays, and How Dolly Parton got it Wrong, by 30 Minutes!

Posted by: Scott Bedford, Black Swan

Richard Branson recently made a stir with his announcement that Virgin employees could take as much leave as they wanted. This got me thinking about an equally counter-intuitive work practice that has benefitted the Black Swan creative team – knocking-off on time (sorry Dolly, we work 9-5:30!). I recognise there’s some irony in the idea that leaving work on time is unusual, but for huge swathes of the media industry it still is. Read more »

Posted in CMA blog
2ndOct 2014

Five inside facts on how South Africans consume content

Posted by: Helena Gavera, Cedar SA

It is easy to access data from the US or UK but when last did you see any stats that pertained to Africa in particular and, more specifically, to South Africa? Here’s a brief roundup of five key facts about how, when and where South Africans consume content: Read more »

Posted in CMA blog
26thSep 2014

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