Why Unilever is turning to a content-led strategy

Posted by: Dominic Mills, CMA Consultant Editor

Toiletries-to-foods giant Unilever has added a corporate dimension to its content strategy with a multi-million pound deal with The Guardian and its new Guardian Labs unit. CMA consultant editor Dominic Mills looks at the rationale. Read more »

Posted in CMA blog
17thMar 2014

Five secrets of female success

Posted by: Hannah Hudson, Cedar

Sometimes, working at a Cedar is like being in a Beyoncé video. (Bear with me on this.)

While we’re not all running around in leotards, flipping our hair and warbling into the faces of clients, we’re definitely channelling an Independent Women vibe as we go about our day-to-day business. Read more »

Posted in CMA blog
13thMar 2014

Is social media becoming less important for brands?

Posted by: CMA

Facebook is changing the way it works with brands. Does this mean that social media is set to become less important for content marketers, or does it present them with new opportunities? Read more »

Posted in CMA blog
11thMar 2014

The 7 habits of highly effective digital content

Posted by: Dan Brotzel, Sticky Content

Digital content owners can feel pulled in so many different directions, trying to satisfy brand, seo, product and compliance. But at the root of it, what does good really look like?  Read more »

Posted in CMA blog
10thMar 2014

Being proud of publishing

Posted by: Paul Keers, White Light Media

The PPA (Professional Publishers Association) recently announced its new Chairman. It’s Kevin Costello, chief executive of Haymarket Media Group. A company who are “experts in consumer, business and customer magazines”, and a chap who is clearly comfortable with the description, “publisher”. Read more »

Posted in CMA blog
10thMar 2014

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