CMA Digital Breakfast


Glance Journalism has arrived thanks to the New York Times

In September 2014, Content Desk predicted the arrival of glance journalism – micro stories written for the small screen.  Read more »

Posted in CMA blog
2ndApr 2015

Trends in Content Marketing 2015

Followers of Ascend2 can’t help but notice the staggering amount of research the company produces about all things marketing. It’s a practice-what-you-preach approach, as Ascend2 is a leading marketing solutions company; no doubt the research it produces adds to the company’s legitimacy among clients, increases the share ability of its content and gets it plenty of coverage in marketing trade journals. Read more »

Posted in CMA blog
2ndApr 2015

The Perfect Pick

A guide to the different elements of content strategy and how to pick the perfect content to maximise impact Read more »

Posted in CMA blog
2ndApr 2015

Keywee offers a new twist on content recommendation

One of the fastest growing associated sectors of content marketing in recent times has been content recommendation engines. Several companies have grown huge businesses by placing editorial content on their widgets in mainstream media in a form of native advertising. Read more »

Posted in CMA blog
26thMar 2015

The next platform in multi-platforms: Apple Watch

Since the announcement of the Apple Watch last September and its much-anticipated release earlier this week, the debate has been re-ignited over what exactly this will do for the consumer’s relationship with wearables and new platforms.  Read more »

Posted in CMA blog
25thMar 2015

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