CMA Digital Breakfast


Don’t forget the basics of content marketing

You’ll know the story by now of an energy drink that became a brand that then invested in sports sponsorship that then became a stronger brand that then extended into content marketing and is now a multi‐platform publisher – with an energy drink in its portfolio. Who is it? It’s Red Bull ( Read more »

Posted in CMA blog
27thApr 2015

The Magnetic appeal of magazines

Magnetic, a new marketing agency for magazine media in the UK, has just opened its doors for business. Funded by some of the biggest magazine publishers, it is promoting the merits of magazines as a medium, in much the same way as Thinkbox does for television, and Newsworks does for newspapers. Read more »

Posted in CMA blog
27thApr 2015

Before Periscope it was Meerkat

Why social live is such as a big thing

When it comes to new trends on social media, live streaming is definitely the new frontier. Read more »

Posted in CMA blog
13thApr 2015

Looking through the Periscope – Twitter’s new app

Broadcasters beware. Twitter’s latest appquisition, Periscope, allows users to view and broadcast video live from anywhere online. It has the potential to change the international media-scape forever. So what does this mean for content marketing? Read more »

Posted in CMA blog
8thApr 2015

Glance Journalism has arrived thanks to the New York Times

In September 2014, Content Desk predicted the arrival of glance journalism – micro stories written for the small screen.  Read more »

Posted in CMA blog
2ndApr 2015

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