A Content Marketing Institute survey found that 88% of B2B companies are already using content marketing. For content to consistently grow your business, it takes more than just a great piece of content.
It takes a comprehensive strategy involving your whole marketing team - from SEO and paid marketing to social media.
Long term content success depends on building an audience to engage. Read more »
How often do we hear the phrase ‘our people are our biggest asset’? It’s commonly said, and usually we think we mean it – but are we just paying lip-service to the concept? In reality, the way we behave can be very different. We often act as if the workforce isn’t an integral part of the organisation – only 13% of employees worldwide feel engaged in their occupation Read more »
Do you spend your Saturdays running the gauntlet of pushy charity fundraisers on your local high street, only to get home to find at least three envelopes on your doormat persuading you into parting with your hard-earned cash for a worthy cause? You then turn on the TV or radio to an appeal for more money. It feels like you’re being bombarded wherever you turn. Read more »
Your new year’s resolution to update your research and data should re-inform your content strategy – and if you don’t have a content strategy that goes beyond telling consumers about your product benefits, make it another resolution for 2016. Read more »
The native advertising industry is growing fast. Brands are increasingly investing in this genre as a way to promote their content, and publishers are keen to maximise a good revenue stream. However, the type of content needed for native advertising needs to be thought about carefully. Because of the way a native ad matches the look and feel of its surroundings, it is important that it is appropriate - from the perspective of both the publisher and the brand. Read more »