Content

Drive Conversion through Inspiration

Posted by: Kathleen Gossman, Enveritas Group

The hospitality digital landscape is a complex ecosystem with travel inspiration websites providing content in addition to standard search and booking, discusses Kathleen Gossman, Content Strategist at Enveritas Group. Read more »

Posted in CMA blog
14thAug 2014

The 5 most common content marketing mistakes

The promise of content marketing is the astounding ability to provide value to your audience, help them find great advice and entertain them. In order to do so successfully, we need to adjust and react to insights provided by data. But in order to make those adjustments, we need to ensure that we're actually measuring the right indicators and not creating strategy based on arbitrary numbers. Read more »

Posted in CMA blog
13thAug 2014

Death to… the ‘Death of the format’ format!

Posted by: Dan Brotzel, Sticky Content

We’re always reading that one content format is on its way out and another is the one to watch. But effective content is about fitness for purpose, not fashion…  Read more »

Posted in CMA blog
13thAug 2014

Content and the customer journey

Posted by: Paul Keers, White Light Media

There’s a classic journey which every customer takes. It’s a sequence which goes from awareness to interest to engagement, to the completion of a sale, and then onward to loyalty and evangelism.

What’s interesting is that different marketing media, tools and approaches may be effective at particular stages of that journey – but content can play a part at every one. Read more »

Posted in CMA blog
13thAug 2014

Content marketing media roundup

Posted by: Samantha Duff, Cedar

Every month we scour the papers and trawl the web to uncover the need-to-know content marketing news. In this next instalment we look at the brands that are setting the bar in native advertising and why content marketing is the new SEO. Read more »

Posted in CMA blog
6thAug 2014

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