Content

Being proud of publishing

Posted by: Paul Keers, White Light Media

The PPA (Professional Publishers Association) recently announced its new Chairman. It’s Kevin Costello, chief executive of Haymarket Media Group. A company who are “experts in consumer, business and customer magazines”, and a chap who is clearly comfortable with the description, “publisher”. Read more »

Posted in CMA blog
10thMar 2014

Mobile content consumption trends around the world

Posted by: Eirini Pan, Outbrain

The Mobile World Congress is now in full swing in beautiful Barcelona and like many of its attendees we are excited to explore what’s new in mobile and see how the industry has moved on in the past 12 months. Read more »

Posted in CMA blog
10thMar 2014

Five things content marketers need to know about online quizzes

Posted by: CMA

Interactive online quizzes are all over the web at the moment, with the most high profile ones attracting millions of page views. Do they also represent an opportunity for brands and content marketing agencies? Read more »

Posted in CMA blog
4thMar 2014

Five reasons why, in spite of the rise of social media, publishers still need to take search very seriously

Posted by: CMA

All the talk of viral content shared by social networks mustn’t obscure the fact that search is still massively important to publishers. Read more »

Posted in CMA blog
25thFeb 2014

Do clients know 'content' is a broad church?

Posted by Robin Bonn, Seven

It’s great that the world is talking about Content Marketing. But every gold rush brings an agency land-grab (anyone know who ‘owns’ social yet?), so are we doing enough to explain the breadth of different approaches to content?  Read more »

Posted in CMA blog
25thFeb 2014

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