Content

Microsoft and More Th>n: why we invest in content

Posted by: Robin Bonn, Seven 

A recent series of interviews with senior marketeers explaining the value that content adds to their businesses. Read more »

Posted in CMA blog
17thNov 2014

Awards Judging Done. Summit Line Up Done. Client Chemistry Meeting and Membership Meeting almost done!

Posted by: Clare Hill, The CMA 

Given the UK has been enjoying glorious sunshine maybe that’s why I can’t quite believe it’s November already! Read more »

Posted in CMA blog
17thNov 2014

Tech trends and the future of travel

Posted by: Laurence Akers, Cedar 

Advances in technology affect everything we do, from shopping to banking and how we pay our bills, but perhaps the greatest impact of all has been felt by the travel industry. As platform technology and adoption progresses faster than Moore’s Law, getting around the world has never been easier – but how will this affect travel experiences in the future? Read more »

Posted in CMA blog
16thNov 2014

What GamerGate means for content

Posted by: Rob Hayes, PCP 

Media news sites have been full of it or weeks – GamerGate, the almost scandal that pitches video gamers against those who write games reviews. Read more »

Posted in CMA blog
16thNov 2014

Brands can create titles - or buy them

Posted by: Paul KeersWhite Light Media

Brands have long moved away from their old, heavy-handed, ‘mention the product’ attitude towards content. It’s now widely acknowledged that successful branded content need not be ‘about’ a brand itself. So as brands consider the kinds of communication they might launch to engage with an audience, perhaps they should consider acquiring a title which has already done it? Read more »

Posted in CMA blog
16thNov 2014

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