Content

Social Media Week in real time

Posted by: Anna Chapman, Seven

Why being an insomniac is a great attribute for social media folk... Read more »

Posted in CMA blog
25thSep 2014

The continuing rise of content recommendation systems

Last week we looked at how social media platforms like Facebook and Twitter are increasingly expecting brands to pay to use their services. Interestingly there has been further debate this week about the relevancy of Facebook for brands with an article in the US website AdWeek reporting how brands are ditching Facebook and turning back to micro sites. Read more »

Posted in CMA blog
25thSep 2014

Photo trends: a snapshot of consumer culture

Posted by: Sonja Klug, Cedar

As part of my work, I am lucky enough to look at a lot of photography, and it’s interesting to see how the latest styles and approaches reflect the ideals of the time, mirroring social developments as well as consumer trends. Read more »

Posted in CMA blog
22ndSep 2014

The content marketing media roundup

Posted by: Samantha Duff, Ceder

Checking how the media commented on content marketing, our roundup this month ranges from the effect of the Scottish referendum on content to the extraordinary viral success of the ice bucket challenge. Read more »

Posted in CMA blog
18thSep 2014

'Am I hot or not?', new agency app asks clients

Posted by: Robin Bonn, Seven

For anyone involved with new business, there’s a fascinating new Dutch app called Pitcher. It can only be summarised as ‘Tinder for clients’. But will it change the way clients find agencies?

  Read more »

Posted in CMA blog
18thSep 2014

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