Content

Reaching a global audience through the power of sport

Sport is a common language that has universal appeal, no matter where you are in the world. It evokes a wide range of emotions – through victory and defeat – that bring people together and get them communicating. Read more »

Posted in CMA blog
28thAug 2014

Calm down dear, it's only a commercial

Posted by: Rowan Manning, Seven

Native advertising and why everyone just needs to take a deep breath

Ads are horrid, aren’t they? They point out how fat and old you are, how crappy your car is, and they use stuffed animals to sell you pretty much everything. Read more »

Posted in CMA blog
21stAug 2014

What Apple's big announcement means for content marketing

In a few weeks’ time now, the hot money is on September 9th, Apple will unveil its autumn product line up for 2014. Every time the company takes the wrapping off its new products the launch is preceded by huge amounts of speculation as to what those products are, and as the years have gone by the pundits, who are feasting on leaks from Chinese factories, have become more and more accurate. Read more »

Posted in CMA blog
21stAug 2014

Content Marketing must not be a Straw man

Posted by: Rob Haynes, Progressive Customer Publishing 

‘Content marketing is ruining the web. Its decline will be poetic justice.’ So rings the headline for a recent article by JR Hennessy in the Guardian. And Hennessy should know: ‘ I feed the content marketing web at a social media agency, making sure you only see what brands want you to see.’ Read more »

Posted in CMA blog
21stAug 2014

Five reasons to love smartphones

Posted by: Molly Haynes, Cedar

Earlier this year eMarketer predicted that there would be 1.75 billion smartphone users worldwide in 2014*. And in my job, if there’s new tech out there, from the latest mobile phone to wearable tech that helps you get in shape, I’m raring to try it out. Read more »

Posted in CMA blog
20thAug 2014

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