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Redefining performance marketing

The term Performance Marketing was once synonymous with pay-per action campaigns; search, affiliate marketing, etc. The ’performance’ focus may have shifted due to the rapid rise of programmatic but for many it is still essentially a measure of direct response. However I believe that the historical definition is too narrow now, for a couple of reasons. Read more »

Posted in CMA blog
25thMar 2015

Five ways to target specific audiences using digital content marketing

Last week, the Content Marketing Association hosted their monthly Digital Breakfast at The Church of London offices – near the Silicon roundabout, an apt location to match the topic of the breakfast: ‘bloggers, vloggers and social media personalities’. Read more »

Posted in CMA blog
25thMar 2015

5 simple examples of brand advocacy

Brand advocacy can help boost consumer trust in your brand, introduce your products to a new audience and even increase sales volumes all this just from brand advocates telling their stories. But who are brand advocates, and how can you help them to speak up? Read more »

Posted in CMA blog
25thMar 2015

How to create life-long content

Got milk? If you enjoy a splash of bubbly-fresh gold top on your cereal or in your coffee, you also know the displeasure at finding a soup of acidic curdle in place of the sweet-smelling semi-skimmed. Read more »

Posted in CMA blog
25thMar 2015

Top Tips for Producing a Video

Video is increasingly becoming a central part of content marketing strategies. The statistics are everywhere: video will account for 79%  of all consumer internet traffic in 2018; 73% of UK content marketers use video, and 82% are experiencing success with video marketing initiatives. Read more »

Posted in CMA blog
24thMar 2015

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