Content

Expanding our network

Posted by: Clare Hill, CMA

The principals' forum was a great success and thanks to everyone who attended, it wasn't then long until our next meeting where the Roth Observatory, an affiliate member of The CMA, presented their business and invited our member agencies to register with them. Read more »

Posted in CMA blog
15thJul 2014

Content lessons from Cannes

The Cannes Lions are the Oscars of advertising, the place where pure creativity from around the world is celebrated and rewarded. CMA consultant editor Dominic Mills caught up with Will Barnett, a judge in the Branded Content and Entertainment category, to find out what turned the judges on. Read more »

Posted in CMA blog
11thJul 2014

Month in content marketing: July

A new launch from Tesco, an ongoing campaign from BA and lots of debate about the future of printed magazines, apps and content marketing. Read more »

Posted in CMA blog
11thJul 2014

The content marketing media roundup

Posted by: Samantha Duff, Cedar

In the third instalment of our content media marketing roundup, we take a look at the winners and the losers in the native advertising arena, the reason why future-proofing your content is more important than ever and how video used well can engage and excite. Read more »

Posted in CMA blog
10thJul 2014

The pros and cons of buying Twitter followers for your website

Are Promoted Accounts the best way for a brand to build up an audience for its content? Read more »

Posted in CMA blog
10thJul 2014

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