Content

Print has its place in a fuzzy, multi-platform world

Posted by: Dan Brotzel, Sticky Content Ltd

What made that person convert? It’s tempting to think that an individual marketing event such as a TV ad or a Facebook campaign did the job, and so we attribute that sale accordingly. Facebook 1, email 0. But if we look at our own browsing and converting behavior, the reality is much, much fuzzier. Read more »

Posted in CMA blog
4thFeb 2014

Four shining examples of British digital content marketing

Posted by: The CMA

British content marketing agencies have produced some stunning digital content this year. Here then are a few examples of how agencies are interpreting important trends in tablet and website publishing for brands. Read more »

Posted in CMA blog
4thFeb 2014

When it comes to Content, Most Relevant ≠ Most Interesting

Posted by: Alex Bennett, Outbrain

Imagine that you just finished reading an article on a pasta recipe. How would you feel if you were given recommendations on what to read next and each of them featured another pasta recipe? Read more »

Posted in CMA blog
4thFeb 2014

Why your content needs a good sub editor

Posted by: Olivia McLearon, Cedar

‘It’s just spotting mistakes, isn’t it?’ remarked a friend about my (then) job. ‘I could do that.’ When you read a piece online or in print, it’s quite right that you should only register who wrote it. If the team behind the scenes, publishing’s unsung heroes, has done its job properly, the work should be seamless and they should remain invisible.  Read more »

Posted in CMA blog
30thJan 2014

Long form content - opportunities arise

Posted by: The CMA

Long form content is one of the hottest online trends at the moment with both mainstream and independent publishers experimenting with the format. What then does it offer brands? Read more »

Posted in CMA blog
28thJan 2014

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