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10 Things Global Brand Marketers Need to Watch for in 2015

2015 just might be the year where the Internet matures into adulthood. The maturation process has taken about 20 years, just about the same rate that we humans mature into the adult phase of our lives. The awkward stages of childhood are now just a memory, and the web is fast, mobile and global. Read more »

Posted in CMA blog
1stFeb 2015

Five trends defining content marketing in 2014

Posted by: Chris Rayment, Cedar 

2014 was the year of content marketing, but what were the key shifts in this field over the last year? Our insight and planning director, Chris Rayment takes a look at the trends that shaped the industry: Read more »

Posted in CMA blog
1stFeb 2015

3 Ways Kids are Like Web Content

Posted by: Stacy D, Enveritas Group

Another blog post about kids? Sorry. As a single parent, my round-the-clock job is taking care of two kids. My day job often has me thinking about website content. So, lately I’ve thought about how they’re the same. Here are three ways. Read more »

Posted in CMA blog
1stFeb 2015

A day in the life of...Elizabeth Smith, Head of Custom Publishing, Raconteur

Liz spearheads Raconteur’s newest and fastest growing division, Raconteur Custom Publishing, setting the overall strategic vision and planning. She heads up a team who have produced first-class bespoke publications and research for clients such as Google, Willis, Bloomberg and Knight Frank to name a few. Read more »

Posted in CMA blog
1stFeb 2015

2015 off to a flying start, pitches & new members

I don't know about you but last year already feels like a year ago and we are only in week four of January! Lots of activity happening at The CMA and this week we are delighted to announce that a CMA member has been appointed by Zurich Municipal to develop thier content strategy.  Read more »

Posted in CMA blog
1stFeb 2015

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