Posted by: Samantha Duff, Ceder
Checking how the media commented on content marketing, our roundup this month ranges from the effect of the Scottish referendum on content to the extraordinary viral success of the ice bucket challenge. Read more »
Posted by: Robin Bonn, Seven
For anyone involved with new business, there’s a fascinating new Dutch app called Pitcher. It can only be summarised as ‘Tinder for clients’. But will it change the way clients find agencies?
For the past half decade social media has been a central part of many brand’s marketing strategies. Being able to use platforms like Twitter and Facebook to engage regularly with an online, and increasingly mobile audience has enabled brands to connect with consumers in innovative and highly effective ways. And up until recently those platforms seemed happy to accommodate the brands for free. Read more »
Posted by: Grace Emery, Seven
Following the announcement by Apple on Wednesday 9 September that it is to launch a smartwatch, the world has asked: ‘Great, but will it actually change our lives? And how?’ Read more »
A new criteria of content may be about to emerge – and it’s one of which we need to be aware. Read more »