Content

Magazine’ and ‘app’ – two words that may not belong together

Posted by: Paul Keers, White Light Media

In the newsstand market recently there has been a lot of discussion about magazine apps. Once seen as the salvation of magazine publishers, by taking their titles onto tablets, magazine apps have not delivered the hoped-for success. And the reasons for that may be even more relevant in our own branded journalism market. Read more »

Posted in CMA blog
10thJun 2014

Do senior people know best about digital?

Posted by: Dan Brotzel, Sticky Content Ltd

The strategy and the requirements come down to us from above, but where do the skills and knowledge come from?  Read more »

Posted in CMA blog
10thJun 2014

Experimenting with branded longform content

Is longform content just editorial showboating? Or can it be used effectively by brands? Read more »

Posted in CMA blog
5thJun 2014

Think print’s dead? Think again

Posted by: Sean King, Seven

There seems to be a lot of talk in the media and marketing communities about the demise of print, especially since the news that infamous lads’ mag, Nuts, announced it was closing after ten years.

As we all know, the economics of distributing content via ink and paper are much tougher when there are so many low-cost, no-cost options available in digital and social, so it's understandable that people assume print is dead.

But like everything in life, it's not so simple. Read more »

Posted in CMA blog
3rdJun 2014

5 paid traffic sources every online marketer should be testing

Wow, there’s a lot of ways to spend money online to help grow your business. Deciding which paid traffic sources to focus on can be pretty overwhelming. Focus is essential when optimizing your marketing mix, so we’ve identified 5 paid traffic source that you should master or at least test, before looking elsewhere. Read more »

Posted in CMA blog
3rdJun 2014

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