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Creating content for the luxury market

Josh Spero, editor of wealth management magazine Spear’s, says the smart way to position content for a high-net-worth audience is to look for the story, not be dazzled by the surface Read more »

Posted in CMA blog
26thFeb 2015

What Content Suits a Culture Best?

Depending on the region and culture your brand is targeting, there are approaches to content marketing that work and ones that don’t. Read more »

Posted in CMA blog
25thFeb 2015

5 Brands That Went Viral on YouTube and How Yours Can Too

YouTube can seem like a fickle, confusing place where only the lucky can achieve audience attention, but this does not have to be the case. If you keep certain goals and tips in mind, your videos could become so popular they spread like wildfire. So, without further ado, here are five brands that went viral and what they did to make that happen: Read more »

Posted in CMA blog
25thFeb 2015

Five food trends eating up the internet

Food seems to lend itself well to conversations, whether it’s discussing dinner plans during tea breaks, or scouring Pinterest for recipe inspiration (which rarely ends up being made). Research shows that food, as a category, outperforms any other topic for most shared online content, making up 52% of the world’s most viral content. But it’s no longer ‘this is what I had for lunch today’ that all the buzz is about – our interactions with food have become increasingly more digital and unique, evolving past the traditional kitchen domain. Read more »

Posted in CMA blog
24thFeb 2015

A day in the life of…Simon Baker, Head of Branded Content at ITN Productions, ITN’s creative production agency

Having taken ITN’s branded content division from its inception to an industry leading production studio, Simon maintains his watch over a diverse portfolio of clients, from digital content for Heineken and Aviva, to TV campaigns for Lego and Cadbury’s. He is helping marketers & brands to make sense of branded content, shifting their approaches to drive business results. Read more »

Posted in CMA blog
24thFeb 2015

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