Content

Is high-quality, cost-effective, always-on content impossible?

Robin Bonn from Seven discusses how brands that want their content to be high quality, always-on and cost-effective are struggling to achieve more than two of these three aims. Read more »

Posted in CMA blog
4thJul 2014

Why PR companies are experimenting with content marketing

The big PR companies now clearly see content marketing as a major part of the services they offer to brands. So should more traditional content marketing agencies now see them as rivals? Read more »

Posted in CMA blog
3rdJul 2014

Seven flavours for your next videos: Thinking of your audience

Branded video content... Online content marketing... Advertiser-funded production... these are pretty ugly phrases for opportunities that should actually be pretty thrilling. Read more »

Posted in CMA blog
1stJul 2014

Not all content is created equal

Content marketing needs to change from a limited one-way communication tool into an interactive vehicle that delivers value to the consumer and the brand argues Chris Robson at Propagator. Read more »

Posted in CMA blog
27thJun 2014

Why engagement's the new goal for TV land

Posted by: Laurence Akers, Cedar

At a recent MBI Creative Week for the television and film industries, most conversations centred around the importance of connecting with the audience, rather than the size of the audience – curious in an industry where viewing figures have always been the measure of success.  Read more »

Posted in CMA blog
24thJun 2014

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