Content

Five useful content creation tools

Fancy experimenting with long form content? Need to create some basic infographics? Or finding it hard to concentrate when writing? Here are five very useful apps for content creators. Read more »

Posted in CMA blog
4thSep 2014

Content and a measure for ROI that works

Posted by: Dan Davey, Progressive Customer Publishing and Content Cloud

As you might expect from its title, the recent CMA and TNS study, Content Marketing – State of the Nation, has many relevant takeaways for our industry. For example, companies in the UK spend an estimated total of £4bn a year on content marketing. Seven in 10 marketing professionals in the UK are thought to use it, and they spend 20p of every marketing pound on content-marketing professionals or agencies. Better still, half of them plan to increase spending on content marketing in the next year. Read more »

Posted in CMA blog
3rdSep 2014

Five things you may have missed that happened in August

We might not be quite like some of our continental cousins who traditionally spend most of the month of August sunning themselves on a beach (lucky people), nevertheless chances are you have spent some of the last month away from your desk and your computer. Read more »

Posted in CMA blog
28thAug 2014

Reaching a global audience through the power of sport

Sport is a common language that has universal appeal, no matter where you are in the world. It evokes a wide range of emotions – through victory and defeat – that bring people together and get them communicating. Read more »

Posted in CMA blog
28thAug 2014

Calm down dear, it's only a commercial

Posted by: Rowan Manning, Seven

Native advertising and why everyone just needs to take a deep breath

Ads are horrid, aren’t they? They point out how fat and old you are, how crappy your car is, and they use stuffed animals to sell you pretty much everything. Read more »

Posted in CMA blog
21stAug 2014

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