Content

'Cheesegate' and why brands need a newsroom culture

The age of real-time brand conversations and always-on marketing requires clients to be agile and responsive. It’s not easy and workflow processes have to be radically shortened. One way is by acquiring a newsroom culture, says CMA consultant editor Dominic Mills. Read more »

Posted in CMA blog
18thJun 2014

Month in Content Marketing: June

Gap uses content marketing to go back to the 60s, BA unveils innovative campaign, content marketing agencies grab PPA Awards nominations and a look at how wearables and the Internet of Things will influence the future of content. Read more »

Posted in CMA blog
18thJun 2014

The World Cup - the branded newsroom faces its biggest challenge

For some it is the ultimate spectacle, a carnival of pride, passion and skill that creates the type of stories that seem almost too incredible to be true. For others it is just twenty two blokes kicking a ball around. Read more »

Posted in CMA blog
13thJun 2014

Creating cut-through at major events

Sarah Gavin shares five key points brands should consider when marketing around big events such as the World Cup Read more »

Posted in CMA blog
13thJun 2014

A day in the life of...Phil Birnbaum, Publicist at Spafax

Recently joined Spafax to help grow the company’s PR division, Phil manages media relations outreach both in Canada and globally. Working with teams in its different offices to determine the media story for different clients, Phil’s media outreach around recent and exciting developments at Spafax is what landed him this very write-up! Read more »

Posted in CMA blog
11thJun 2014

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