Content

The content agency is dead... long live the editorial ad agency?

Posted by: Robin Bonn, Seven

Interesting debate in the office this week – now that content agencies and ad agencies are converging towards a similar skillset, are the days of standalone editorial agencies numbered?  Read more »

Posted in CMA blog
20thJun 2014

The song remains the same

The future of content marketing may be digital but the fundamentals are unchanged, says Dan Davey, MD at Progressive Customer Publishing.and Content Cloud Read more »

Posted in CMA blog
20thJun 2014

'Cheesegate' and why brands need a newsroom culture

The age of real-time brand conversations and always-on marketing requires clients to be agile and responsive. It’s not easy and workflow processes have to be radically shortened. One way is by acquiring a newsroom culture, says CMA consultant editor Dominic Mills. Read more »

Posted in CMA blog
18thJun 2014

Month in Content Marketing: June

Gap uses content marketing to go back to the 60s, BA unveils innovative campaign, content marketing agencies grab PPA Awards nominations and a look at how wearables and the Internet of Things will influence the future of content. Read more »

Posted in CMA blog
18thJun 2014

The World Cup - the branded newsroom faces its biggest challenge

For some it is the ultimate spectacle, a carnival of pride, passion and skill that creates the type of stories that seem almost too incredible to be true. For others it is just twenty two blokes kicking a ball around. Read more »

Posted in CMA blog
13thJun 2014

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