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Driving Quality Website Traffic Using Facebook Advertising

Our simple guide to achieving more with Facebook advertising. Read more »

Posted in CMA blog
1stFeb 2015

Quality Content and Reader Annotation

The days of traditional post-blog messages are soon coming to an end. If you believe some of the hype about Genius, that is. Read more »

Posted in CMA blog
30thJan 2015

Five brands doing great things on Twitter

In some ways running a branded Twitter account ought to be reasonably straight forward. After all isn’t it all about highlighting great content, sharing news and updates with followers and engaging with customers when appropriate? Read more »

Posted in CMA blog
29thJan 2015

New Year, Old Content: Making What’s Old New Again

You’ve heard the saying “Out with the old, in with the new,” and as we begin a new year, this phrase carries a lot of weight. If you’re an avid blog reader like me, you may have seen a stream of blog topics covering new diets, new exercise regimes and tips on how to reduce stress. Just because it’s a new year, though, it doesn’t mean we have to start all over. This is especially true regarding content. Read more »

Posted in CMA blog
22ndJan 2015

Can too much content demystify a brand?

When Tyler Brûlé, founder of Monocle and design and communication firm Winkreative, speaks brands tend to listen. Over the years the maverick, but highly successful publisher, has enabled many luxury brands to establish themselves and thrive through the vehicles of his magazines Wallpaper and, more recently, Monocle. So when Brûlé talks content marketing you can be sure that his words are going to be taken very seriously. Read more »

Posted in CMA blog
16thJan 2015

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