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Reverse engineer these Twitter tips for your content

The overlap between content marketing and journalism will probably exercise industry bigwigs for some time. How far should useful content be tilted towards sales? No matter which side of the debate you sit, the skills of a journalist are undoubtedly relevant in many areas. Most notably: Read more »

Posted in CMA blog
23rdFeb 2015

Big data and big content - getting the balance right

Ask a marketer to name the key trends in their industry today and  chances are that very high on their list would be content and data.  Read more »

Posted in CMA blog
19thFeb 2015

Four ways content can help businesses using crowdfunding sites

Over the past few years crowdfunding has become one of the key ways that entrepreneurs find capital for their new ventures. Sites like Kickstarter and Indiegogo have enabled countless small companies to connect with investors which has lead to the establishment of some thriving new businesses. Read more »

Posted in CMA blog
13thFeb 2015

August's Friday Faves

Some more Friday Faves from August! Read more »

Posted in CMA blog
12thFeb 2015

How to fight a Google penalty

Naturally, Google (and other search engines) are vigilant against the types of sites that employ tricky means to appear higher in search results. Rather than relying on the quality of the content they create, these sites use unnatural links, keyword stuffing and other questionable techniques to appear more authoritative and popular than they actually are. When these sites appear high up in the rankings of a search engine, it damages the reputation of the search site. Read more »

Posted in CMA blog
11thFeb 2015

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