Content

What makes a video engaging?

Posted by: Nick Cavander, FreeformLondon

What makes a video engaging? 

The common answer is "a good story" but in reality, there is more to it. Marketers constantly face the challenge of creating video that not only accomplishes their messaging and advertising goals, but also engages users. With the internet, this is more crucial than ever as audiences are no longer captives to broadcast or film media and are free to click away at any point. As consumers spend more time online, consuming more video than ever before, the risk of not getting it right means lost ROI as those viewers get bored and click off after the first 8 to 10 seconds. Read more »

Posted in CMA blog
6thOct 2014

What Steve Coogan can teach brands about content and SEO

Posted by: Robin Bonn, Seven

It might not be obvious what Alan Partridge can offer the likes of RBS and NatWest on the subject of SERPs, but stay with me here. Read more »

Posted in CMA blog
6thOct 2014

Where are the stories and the feelings in B2B?

Posted by: Dan Brotzel, Sticky Content

Brand storytelling sounds marvellous – but what if your job is to market office relocation or pest control services? Read more »

Posted in CMA blog
3rdOct 2014

Why Tumblr still matters for brands

For much of the last few years there has been one platform on the web that has intrigued brands who want to connect with young and influential audiences - the blogging site Tumblr. Read more »

Posted in CMA blog
2ndOct 2014

Unlimited Holidays, and How Dolly Parton got it Wrong, by 30 Minutes!

Posted by: Scott Bedford, Black Swan

Richard Branson recently made a stir with his announcement that Virgin employees could take as much leave as they wanted. This got me thinking about an equally counter-intuitive work practice that has benefitted the Black Swan creative team – knocking-off on time (sorry Dolly, we work 9-5:30!). I recognise there’s some irony in the idea that leaving work on time is unusual, but for huge swathes of the media industry it still is. Read more »

Posted in CMA blog
2ndOct 2014

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