Content

Twenty years in production

Posted by: Maria Lamle, Cedar

The past is a foreign country: they do things differently there.’* This definitely rings true in the production department at Cedar, where at least one member of the team claims to remember burning his fingers on the hot metal involved in old style printing. Read more »

Posted in CMA blog
29thJul 2014

Seven flavours for your next videos: Formats

Posted by: Jon Salmon, Seven

As part of our Seven Flavours series, last time we explored the importance of thinking about your audience when working up your next video idea. Read more »

Posted in CMA blog
23rdJul 2014

When does Inspiration become Plagiarism?

Posted by Mags Walker, MD, The Fabl

Inspiration comes from all sorts of places: great songs are sampled, real life events lead to novels, even Shakespeare nicked the concepts for his plays. But when does inspiration become plagiarism? And does the intent matter? Read more »

Posted in CMA blog
21stJul 2014

A new golden era for journalists

Mark Jones from Cedar argues that good journalists have to look at reinventing themselves in 2014.  Read more »

Posted in CMA blog
16thJul 2014

Search and the (re)emergence of quality content

Posted by Dan Davey, Progressive Customer Publishing and Content Cloud

Few insights in content marketing are as valuable as this: Google isn’t interested in you. Think about the business model of any search engine: what is its alignment of incentives? If Google is to be a credible search engine – and to turn a buck on the back of that credibility – it must play to the interests of searchers. If you’re a business shouting for attention, that’s simply not you. Read more »

Posted in CMA blog
15thJul 2014

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