Content rules: The five Ws of content planning

Posted by: Ann Hartland, Content Planning Director, Cedar    

Most of us are familiar with the five Ws, especially anyone who studied journalism. My seat was barely warm before the ‘who', ‘what', ‘when', ‘where' and ‘why' of information gathering was drilled into me - questions all just as relevant to planning today's great content. Read more »

Posted in CMA blog
3rdDec 2013

Six inspiring world leading marketers

The CMA's look at some of the world's leading marketers, from the high profile exec who has created Apple's marketing mystique to the man who pioneered Ford's content marketing and social media drive.   Read more »

Posted in CMA blog
20thNov 2013

The eco-system of engagement

Posted by: CMA

How much do brands spend on owned media in the UK right now? Over £4bn. By anyone's standards this is a staggering amount, made all the more impressive by the fact that it comes after a 25% increase in each of the past two years.     Read more »

Posted in CMA blog
18thNov 2013

The five most successful editorial driven branded video types

Creating branded video content can be a challenging task. Here are five ways to make it that little bit simpler.     Read more »

Posted in CMA blog
13thNov 2013

From the Daily Prophet to the Daily Mail, content marketing comes alive

Posted by: Mallory Mabe, Marketing and Communications Executive, Adobe

In a world seemingly far away lives a magical newspaper. It's content is no ordinary content - it is alive! Images move as if the people within are living between the lines and text updates in an instant as the latest stories roll in. This paper builds a relationship with the reader, providing them with what they want and must know. From escapes from Azkaban to Weasley relationship gossip, The Daily Prophet has been the forefront of the Wizarding world but now, for the first time ever, its magic is taking our world by storm.  Read more »

Posted in CMA blog
8thNov 2013

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