Content

Taking our message to the people

Over the past month we have seen national media taking keen interest in the discipline of content marketing. ‘Take your message to the people’ was the headline given to the full page of coverage The Guardian newspaper (700,000 readership) gave to content marketing following their roundtable debate which was hosted by ADOBE and featured Mediacom, HSBC, Virgin Atlantic, moneysupermarket.com and content specialist agencies Seven and Axonn and PR agency Bite. Read more »

Posted in CMA blog
28thMay 2014

Four tech moves shaping the future of content

Posted by: Robin Barnes, Cedar

In an era where our digital footprint is larger than our carbon footprint and content can be distributed on a plethora of platforms and channels, it begs the question: ‘Where do we go from here?’ Taking a peek into the future of the content space, we explore four strands of inter-related technological development that will have an impact on content over the next five to 10 years…  Read more »

Posted in CMA blog
27thMay 2014

How content fits into the Internet of Things

Internet-connected fridges, Google Glass, smart watches...everybody’s talking about the Internet of Things. But what does it mean in real, as opposed to ‘geek’, life? And where does content fit in? CMA consultant editor Dominic Mills looks an early content-led piece of marketing activity that uses wearable technology. Read more »

Posted in CMA blog
27thMay 2014

Month in Content Marketing: May

Asda deploys content marketing in a new seasonal campaign, British Airways High Life continues to generate headlines, content marketing spend by brands continues to rise. Plus interesting takes on native advertising, the revival of print media and more. Read more »

Posted in CMA blog
27thMay 2014

A customer publication for a publication's customers

Posted by: Paul Keers, White Light Media

There is something extraordinary, almost hall-of-mirrors, about the idea of a customer publication for customers of a publication. But Byline is a new quarterly magazine focussed on giving an exclusive insight into the news gathering and creative process at The Times and The Sunday Times newspapers. Provided for their Times+ members, Byline is essentially a publication about a publication. Read more »

Posted in CMA blog
23rdMay 2014

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