Content

Creating cut-through at major events

Sarah Gavin shares five key points brands should consider when marketing around big events such as the World Cup Read more »

Posted in CMA blog
13thJun 2014

A day in the life of...Phil Birnbaum, Publicist at Spafax

Recently joined Spafax to help grow the company’s PR division, Phil manages media relations outreach both in Canada and globally. Working with teams in its different offices to determine the media story for different clients, Phil’s media outreach around recent and exciting developments at Spafax is what landed him this very write-up! Read more »

Posted in CMA blog
11thJun 2014

Viral video survival tactics - Live, Die, Repeat.

Posted by: Darren Cavanagh, Freeform London

My eyes and ears are still ringing having just sat through the latest Tom Cruise Sci-fi epic 'Edge of Tomorrow' in 3D. As well as being a pretty awesome roller coaster ride of a nail biting story combining elements of 'Groundhog Day', 'Aliens', 'Saving Private Ryan' and numerous battle zone style video games, it got me into thinking about how the best video viral content for brands needs to also, Live, Die and Repeat, like the movie's clever strapline. Read more »

Posted in CMA blog
11thJun 2014

The fabl of the girl and the pink balloon

Posted by: Mags Walker, the fabl

One day, a girl's boss gave her a pink balloon. This was no ordinary balloon. It was a balloon that could stay up forever. Read more »

Posted in CMA blog
11thJun 2014

Brands vs. Broadcasters - who will own the news at Brazil 2014?

Posted by: Rema Chandran, Seven

1994, USA. I distinctly remember the moment. My whole family, up late and crowded around the colour TV, waiting with baited breath to see whether Roberto Baggio, Italy’s ponytailed golden boy, (and my secret crush at the age of eight) would put the ball into the back of the net in the tense penalties decider. Miss! Brazil are hailed Champions of the World.  Read more »

Posted in CMA blog
11thJun 2014

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