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Brave New World

Posted by: Clare Hill, CMA

In the past month we have learnt that size doesn’t matter, I am of course referring to this year’s International Content Marketing Awards which saw small, medium and major group agencies win one of only 20 coveted awards. I think this is a great reflection and indicative of how the content marketing industry is moving. Read more »

Posted in CMA blog
10thDec 2014

5 Predictions for (Content) Marketing in 2015

Posted by: Jamie Toward, MEC 

It’s getting towards the end of the year and therefore it’s the time for us all to start reading the reviews of 2014, predictions for 2015 and generally think about putting out feet up for a bit over the festive season. So I thought I might wade in with a view to what the future 12 months might hold. Read more »

Posted in CMA blog
10thDec 2014

5 ways to build the business case for content

Posted by: Dan Brotzel, Sticky Content

Some smart strategies to help you win the case for greater investment and buy-in for content from senior stakeholders… Read more »

Posted in CMA blog
8thDec 2014

Some of the best branded content videos in the past six months

It’s been an amazing year for branded content video, with some innovative, groundbreaking and highly effective mini movies. The standard was so high that the winner of the Grand Prix at the CMA Awards went to a video for the very first time. Read more »

Posted in CMA blog
4thDec 2014

Time to stand up and be counted

Posted by Robin Bonn, Seven

How content marketing can help brands win back hearts and minds. At a recent Advertising Association event, Robin Bonn heard Torin Douglas lament that the man on the street is no fan of advertising anymore - and that our industry needs to stand up for itself, particularly with an election looming.  Read more »

Posted in CMA blog
1stDec 2014

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