Categories

Archives




CMA Digital Breakfast


Content

Tech trends and the future of travel

Posted by: Laurence Akers, Cedar 

Advances in technology affect everything we do, from shopping to banking and how we pay our bills, but perhaps the greatest impact of all has been felt by the travel industry. As platform technology and adoption progresses faster than Moore’s Law, getting around the world has never been easier – but how will this affect travel experiences in the future? Read more »

Posted in CMA blog
16thNov 2014

What GamerGate means for content

Posted by: Rob Hayes, PCP 

Media news sites have been full of it or weeks – GamerGate, the almost scandal that pitches video gamers against those who write games reviews. Read more »

Posted in CMA blog
16thNov 2014

Brands can create titles - or buy them

Posted by: Paul KeersWhite Light Media

Brands have long moved away from their old, heavy-handed, ‘mention the product’ attitude towards content. It’s now widely acknowledged that successful branded content need not be ‘about’ a brand itself. So as brands consider the kinds of communication they might launch to engage with an audience, perhaps they should consider acquiring a title which has already done it? Read more »

Posted in CMA blog
16thNov 2014

Pixel perfect: 5 tips on how to Instagram for brands

Posted by: Roxanne Haydon and Amber Bryce, Cedar

They’re the faces behind Tesco Real Food’s 4.8k strong following on Instagram and 41.2k following on Twitter, dynamic social media duo Roxanne Haydon and Amber Bryce round up the five essential steps for making any brand’s Instagram a real social media success. Read more »

Posted in CMA blog
13thNov 2014

Christmas content marketing 2014

Halloween. Tick. Guy Fawkes Night. Tick. Then it must be week two of November and that means one thing - the UK starts getting ready for Christmas. Read more »

Posted in CMA blog
13thNov 2014

« Previous
5 6 7 8 9 10 11 12 13 14
Next »