Content

Don’t let the term ‘engagement’ be taken from us

Posted by: Paul Keers, White Light Media

There’s been a bit of a buzz recently, because it was discovered that paid Tweets containing an image are more successful than ones without. Wow. To me, this was akin to realising that it was more attractive if you put a picture on a postcard.   Read more »

Posted in CMA blog
6thDec 2013

Digital Publishing in 2014: The Future is now

Posted by: Mallory Mabe, Adobe   

From the moment the London sky is lit by fireworks above Big Ben and the ball drops in Times Square we anticipate the New Year with new-found hope and excitement. For most, the New Year means new opportunities, fresh starts and the latest updates in everything from fashion to technology.    Read more »

Posted in CMA blog
6thDec 2013

Content rules: The five Ws of content planning

Posted by: Ann Hartland, Content Planning Director, Cedar    

Most of us are familiar with the five Ws, especially anyone who studied journalism. My seat was barely warm before the ‘who', ‘what', ‘when', ‘where' and ‘why' of information gathering was drilled into me - questions all just as relevant to planning today's great content. Read more »

Posted in CMA blog
3rdDec 2013

Six inspiring world leading marketers

The CMA's look at some of the world's leading marketers, from the high profile exec who has created Apple's marketing mystique to the man who pioneered Ford's content marketing and social media drive.   Read more »

Posted in CMA blog
20thNov 2013

The eco-system of engagement

Posted by: CMA

How much do brands spend on owned media in the UK right now? Over £4bn. By anyone's standards this is a staggering amount, made all the more impressive by the fact that it comes after a 25% increase in each of the past two years.     Read more »

Posted in CMA blog
18thNov 2013

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