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Month in Content Marketing: July
As we move on to the second part of 2012, the content marketing industry is showing no sign of slowing down. As Asda Magazine, published by Publicis Blueprint, saw a huge increase of 11% in its readership, other CMA members August Media is turning to real estate with Christie's International Real Estate; it's back to school for Immediate Media Branded Content;FuturePlus is jamming with guitar manufacturer Fender; and new research has found that 40% of magazine consumers prefer print to digital. Read more »
Five golden rules of commissioning content
So you've gone through the pitch process, appointed your content agency, made all the introductions and set a reasonable deadline. Now comes the interesting part: commissioning the content that will revitalise your brand. But now's not the time for sitting back; for truly fantastic content, you need to roll up your sleeves and do a bit of preparation yourself. Read more »
Week in content marketing: 29 June 2012
This week sees August Media team up with Christie's, Immediate Media brings AR to the University of Bristol prospects, John Brown tackles sensitive subject of explaining cancer to children, FuturePlus is set for a jam session with Fender, and 40% of magazine consumers prefer print to digital, YouGove research finds. Read more »
Week in content marketing: 22 June 2012
This week sees Wardour and August Media win at the IoIC and PPA Awards respectively, Northstar is appointed by Oris Watches to produce their global brand book, Seven looks at the challenge of making sense of brand data and the rebirth of email, tablet owners are quickly becoming more active in content consumption, and unofficial Facebook brand page tops table of ‘most engaged brand'. Read more »
Week in content marketing: 15 June 2012
This week sees the APA rebrand to become the Content Marketing Association; John Brown unveils the latest John Lewis technology guide; Immediate Media Branded Content joins the Scouts; Seven and Publicis Blueprint are honoured with awards; research finds that almost 50% of Europe's internet audience engage in simultaneous media use; and Debenhams start rolling out free WiFi in-store. Read more »
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