Leading fashion retailer New Look has commissioned digital content agency Zone to create its first ever weekly online interactive TV show, which will be distributed via a branded New Look YouTube channel.
The site, which will be launching on September 18th 2009, utilises an interactive format that invites viewers to upload their own content, comment and vote on features and visit New Look stores where filming will take place.
River Publishing announces the launch of a dedicated business-to-business content unit, specialising in B2B content across all disciplines including customer magazines, digital magazines and platforms, dm and marketing material.
Consumers browsing the internet say they are more likely to make a purchase if a website makes the effort to engage and entertain them through interesting and relevant content, new research reveals today.
The online YouGov study, commissioned by the APA, shows that 27 per cent of consumers have a higher propensity to buy online if the website offers more than product listings, whilst 28 per cent say that additional online content, such as editorial focusing on specific products, motivates them to make a purchase in-store.
River Publishing are thrilled to announce Healthy for Men magazine has experienceda rise in circulation to 66,753 (Jan-Jun 09), up 6.5% from Jul-Dec 08.* The content agency have reason to be pleased, considering the men's lifestyle sector experienced an overall drop of 4.7% on the first half of 2008. Read more »
Axon Publishing has created a digital e-newsletter, xBPP, to communicate with alumni of the BPP College of Professional Studies.
xBPP is both hosted on the BPP website, and also e-mailed to alumni of the College's Law and Business Schools. It will strengthen the bonds between the College and its former students, and inform them of benefits and career possibilities.