An incredibly effective communication channel for charities, customer publishing has proven the power of branded content in a huge range of channels. Designed specifically to engage an organisation's customers, as opposed to explicitly selling a product, the medium is far more engaging than any other media platform. And offering a much greater ROI, customer publishing is a perfect choice for charities.
Westfield London is launching a biannual customer magazine as it celebrates its first year and surpasses targets for footfall.
Its first customer magazine will launch in March next year with an initial circulation of 500,000.
The magazine, published by Sunday publishing, will include a section dedicated to luxury brands form the Village - which houses luxury brands such as Louis Vuitton, Dior, Prada, Miu Miu, Tiffany & Co, De Beers and Gucci. The content will focus around fashion, homeware and eating out.
River is delighted to expand its longstanding relationship with The Co-operative by winning the creative and advertising sales contract for Sailaway magazine from The Co-operative Travel Trading Group (CTTG).
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So far, the success of digital media in marketing has been largely driven by advertising innovation. However, the climate is changing and digital consumers are starting to ‘reject' standard advertising formats as they increasingly favour content (whether branded or User Generated Content (UGC)) over other digital media.
Forward has proven its digital expertise once again with the launch of a new microsite for Tesco Food Club (part of the retailer's Clubcard offering).
The site features ‘How-to' videos and step-by-step guides to inspire cooks of all levels, showing the more ambitious enthusiasts how to make food like a professional.Read more »