The APA are delighted to announce that Tegra Premedia have become the first ever oversea affiliate member .
Former head of internal communications at recruitment giant takes on role of editorial director and accomplished editor and journalist joins as senior editor
An incredibly effective communication channel for charities, customer publishing has proven the power of branded content in a huge range of channels. Designed specifically to engage an organisation's customers, as opposed to explicitly selling a product, the medium is far more engaging than any other media platform. And offering a much greater ROI, customer publishing is a perfect choice for charities.
Westfield London is launching a biannual customer magazine as it celebrates its first year and surpasses targets for footfall.
Its first customer magazine will launch in March next year with an initial circulation of 500,000.
The magazine, published by Sunday publishing, will include a section dedicated to luxury brands form the Village - which houses luxury brands such as Louis Vuitton, Dior, Prada, Miu Miu, Tiffany & Co, De Beers and Gucci. The content will focus around fashion, homeware and eating out.
River is delighted to expand its longstanding relationship with The Co-operative by winning the creative and advertising sales contract for Sailaway magazine from The Co-operative Travel Trading Group (CTTG).
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