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Engaging consumers in the digital sphere

Engaging consumers in the digital sphere

So far, the success of digital media in marketing has been largely driven by advertising innovation. However, the climate is changing and digital consumers are starting to ‘reject' standard advertising formats as they increasingly favour content (whether branded or User Generated Content (UGC)) over other digital media.

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Posted in
5thNov 2009

Forward launch first dedicated microsite for Tesco Food Club

Forward launch first dedicated microsite for Tesco Food Club

Forward has proven its digital expertise once again with the launch of a new microsite for Tesco Food Club (part of the retailer's Clubcard offering).

The site features ‘How-to' videos and step-by-step guides to inspire cooks of all levels, showing the more ambitious enthusiasts how to make food like a professional.

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Posted in
4thNov 2009

Sunday to launch magazine for Westfield London

Sunday to launch magazine for Westfield London

Sunday today announced that it has been asked by Westfield, the international shopping centre group, to launch a customer magazine for its flagship centre Westfield London.

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Posted in
3rdNov 2009

Ink to publish SA airline mag

Ink to publish SA airline mag

Ink Publishing has secured the brief to publish a magazine for South African airline, South African Express.

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Posted in
2ndNov 2009

White Light Media unveils new-look Infinite magazine

White Light Media unveils new-look Infinite magazine

White Light Media has unveiled the new-look Infinite magazine, published on behalf of the University of Edinburgh. White Light recently won the contract to produce the magazine, following a competitive pitch.

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Posted in
2ndNov 2009

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