So far, the success of digital media in marketing has been largely driven by advertising innovation. However, the climate is changing and digital consumers are starting to ‘reject' standard advertising formats as they increasingly favour content (whether branded or User Generated Content (UGC)) over other digital media.
Forward has proven its digital expertise once again with the launch of a new microsite for Tesco Food Club (part of the retailer's Clubcard offering).
The site features ‘How-to' videos and step-by-step guides to inspire cooks of all levels, showing the more ambitious enthusiasts how to make food like a professional.Read more »
White Light Media has unveiled the new-look Infinite magazine, published on behalf of the University of Edinburgh. White Light recently won the contract to produce the magazine, following a competitive pitch.
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