Brands and agencies take note – magazines are trending

Posted by: Paul Keers, White Light Media

It's ironic. Just when the content industry is emphasising the number of platforms on which it operates, and just as video agencies, digital outfits and app developers are flocking under the umbrella of content marketing - the most fashionable medium seems to be print. Read more »

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Patrick Fuller finds inspiration at the checkout of his local supermarket

Posted by: Patrick Fuller, CMA

Let me be one of the few remaining people to wish you Happy New Year. Last year was one of the most successful in our industry's history, and all signs are pointing towards 2013 being even better. Read more »

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Coca-Cola: If this is content, bring back editorial

Posted by: Paul Keers, White Light Media

When Coca-Cola announced their digital content project, Journey, they talked in terms of becoming "a quality publisher of compelling content", and providing a site where people "engage in stimulating debate". I'm sure they won't mind, therefore, if some of that debate is about Journey itself. Read more »

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Never mind the jargon, here's the content

Posted by: Jessica Gibson, Seven

Not sure it was ever any different, but does someone need to take a stand against unnecessary jargon? This is particularly true in Content Marketing where there's enough navel-gazing already about what is or isn't content. What's really important here? Read more »

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9 content planning resolutions for 2013

Posted by: Dan Fielder, managing editor, Sticky Content

In 2013 we are all of course resolved to create more effective content. Content that's strategic, not just tactical. Content that users will value, not just feel interrupted by. Content that maps to business goals and has a chance of making a measuring difference to our engagement metrics. So here are 9 resolutions for clients and agencies to help make 2013 the year of effective content... Read more »

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