It is impossible to view digital content in the same black and white way as that provided by traditional media (‘paid-for web content to benefit brands', Revolution, June 2009). The issue of paid-for content is not as simple as who pays for it, but rather brands funding it in different ways via marketing and editorial budgets.
Chelsea FC's all-new kids' website goes live today, showcasing a mix of captivating content, innovative design, rich media and exclusives and rewards for the junior 'True Blue' faithful.
The work of John Brown, Bridge Kids is Chelsea's digital space for junior supporters, joining Bridge Kids magazine, published by John Brown since August 2008, in forging rewarding lifelong bonds between the Premiership club and its army of junior supporters.
The International Tourism Partnership (ITP), the leading organisation for responsible business practices in the global hospitality sector, is relaunching its magazine GreenHotelier as an email newsletter and dedicated website, www.greenhotelier.org.
ITP has appointed the digital and publishing agency ILN (Illustrated London News) to develop and manage the site and online newsletter, which will launch in September 2009.Read more »
The Finnish Paper Workers' Union has threatened strikes following Stora Enso's announcement that it plans to close another raft of mills, affecting the jobs of some 450-1,100 staff.
Reports in Finnish newspapers have said the Finnish Paper Union may strike against the planned closures and that this could extend beyond Stora Enso's staff and include the entire forest products sector.
Summersault scoops prestigious contract from employee benefits giant