Content

The real value of online content is engagement

The real value of online content is engagement

It is impossible to view digital content in the same black and white way as that provided by traditional media (‘paid-for web content to benefit brands', Revolution, June 2009). The issue of paid-for content is not as simple as who pays for it, but rather brands funding it in different ways via marketing and editorial budgets.

Read more of APA's Amanda Davie's response to an article in Revolution about 'paid-for content'. Read more »

Posted in
21stAug 2009

New children's website for Chelsea FC by John Brown

New children's website for Chelsea FC by John Brown

Chelsea FC's all-new kids' website goes live today, showcasing a mix of captivating content, innovative design, rich media and exclusives and rewards for the junior 'True Blue' faithful.
 
The work of John Brown, Bridge Kids is Chelsea's digital space for junior supporters, joining Bridge Kids magazine, published by John Brown since August 2008, in forging rewarding lifelong bonds between the Premiership club and its army of junior supporters.

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Posted in
21stAug 2009

ILN to launch new GreenHotelier website and email newsletter

ILN to launch new GreenHotelier website and email newsletter

The International Tourism Partnership (ITP), the leading organisation for responsible business practices in the global hospitality sector, is relaunching its magazine GreenHotelier as an email newsletter and dedicated website, www.greenhotelier.org.

ITP has appointed the digital and publishing agency ILN (Illustrated London News) to develop and manage the site and online newsletter, which will launch in September 2009.

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Posted in
21stAug 2009

The Finnish Paper Workers' Union threatens strikes

The Finnish Paper Workers' Union threatens strikes

The Finnish Paper Workers' Union has threatened strikes following Stora Enso's announcement that it plans to close another raft of mills, affecting the jobs of some 450-1,100 staff.

Reports in Finnish newspapers have said the Finnish Paper Union may strike against the planned closures and that this could extend beyond Stora Enso's staff and include the entire forest products sector.

Read more on www.printweek.com >> Read more »

Posted in
20thAug 2009

P&MM offers unique access to one in 10 UK employees with launch of state-of-the-art single portal

Summersault Publishing

Summersault scoops prestigious contract from employee benefits giant

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Posted in
19thAug 2009

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